Benifits for Opting Digital Media for the Purpose of Advertisements

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REPORT ON
“BENFITIS FOR OPTING SOCIAL MEDIA FOR THE PURPOSE OF ADVERTISEMENTS” SUBMITTED TOWARDS PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
DEPARTMENT OF MANAGEMENT STUDIES,JAMIA HAMDARD

SUBMITTED BY:
OMER NISAR SIDDIQUI
MBA (2011-13)

SUBMITTED TO :
MR. SHAHNAWAZ ABDIN

DECLARATION OF THE STUDENT

I, the undersigned, hereby declare that this project entitled “BENIFITS FOR OPTING SOCIAL MEDIA FOR THE PURPOSE OF ADVERTISEMENTS” is a genuine and bona fide work prepared by me and submitted to the JAMIA HAMDARD UNIVERSITY, for the partial fulfillment of The Masters Degree in Business Administration. The present work is of original nature and the conclusions drawn therein are based on the data collected by myself. To the best of my knowledge, the matter presented in this dissertation has not been submitted for the award of any Degree, Diploma or Membership Either to this or any other Institute / University. Place: Dubai, UAE

Name: Omer Nisar Siddiqui
Date: 28.06.2012

Acknowledgement

Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from Integrated Advertising Services FZ. LLC. overwhelmed me during the project.

Much of my work to make this report would not have been possible without the constant guidance and support of certain key-people.

I would like to express my deep-felt appreciation and gratitude to Mr. Mohd. Nayeem Siddiqui - Sr. Manager, Online Ads Sales at Integrated Advertising Services FZ. LLC., Dubai, UAE for giving me this opportunity. I am very thankful to him for his guidance in whole project without him I was not able to complete this work. He did not give me his guidance but also his valuable time.

I am also very thankful to Mr. Binu Mathew – Vice President, Sales for his support in whole project, and gave me his valuable time.

Preface

World is widening up & we cannot be confined to one place. In the present era of globalization & liberalization it can never be possible to make a mark in today’s competitive environment. In India, business and industrial management activities is a base for the country.

With an outlook of the importance of practical aspects of business mgt. Jamia Hamdard has subscribed the subject, “Summer Training” as a part of syllabus of MBA where by the students have to take initiative training in the field of marketing in a company & have to study various aspects of marketing.

I am very glad to have got a chance of getting training in a reputed as well as one of the leading companies at UAE– “INTEGRATED ADVERTISING SERVICES FZ. LLC, DUBAI, UAE.” for a period of Six Weeks on all the aspects of management especially in marketing field.

Executive Summary

Social Media Marketing
Social Media Marketing differs from traditional product and service marketing, in that it does not depend on a mere unidirectional relationship between the advertiser and the consumer. Rather, the ultimate goal of Social Media Marketing is to, in essence, plant a seed and have the generated interest lead to conversations between people about your product and/or service. A successful Social Media Marketing campaign must be designed in such a way as to create a buzz. In order for this to occur, the marketer must work beyond merely creating a banner and having a social media site host it. In a sense, Social Media Marketing is something that works along a continuum and is ever-evolving. The success of such a campaign depends wholly on the marketer’s ability to entice social network users to discuss and promote a product. In order for this to occur, a Social Media Marketing campaign must be carefully planned out in order to produce content which will appeal to the intended audience. Once the seed is planted the results must be monitored, the product or service promoted, and discussions closely tracked....
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