In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders to meet Facebook's top executives at an "influencers' summit" in February 2010. Facebook has now been involved in campaigns for True Blood, American Idol, and Top Gear. News and media outlets such as the Washington Post, Financial Timesand ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles. Social impact
Main articles: Social networking service#Social impact and Social impact of the Internet#Social networking and entertainment Facebook has affected the social life and activity of people in various ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. It can also unite people with common interests and/or beliefs through groups and other pages, and has been known to reunite lost family members and friends because of the widespread reach of its network. One such reunion was between John Watson and the daughter he had been seeking for 20 years. They met after Watson found her Facebook profile. Another father-daughter reunion was between Tony Macnauton and Frances Simpson, who had not seen each other for nearly 48 years. Some argue that Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and relatives, while others say that it can cause increased antisocial tendencies because people are not directly communicating with each other. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook can lead to higher instances of divorce and infidelity, but the claims have been questioned by other commentators. Political impact
The stage at the Facebook – Saint Anselm College debates in 2008. Facebook's role in the American political process was demonstrated in January 2008, shortly before the New Hampshire primary, when Facebook teamed up withABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates. Charles Gibson moderated both debates, held at the Dana Center for the Humanities at Saint Anselm College. Facebook users took part in debate groups organized around specific topics, register to vote, and message questions. ABCNews.com reported in 2012 that the Facebook fanbases of political candidates have relevance for the election campaign, including: * Allows politicians and campaign organizers to understand the interests and demographics of their Facebook fanbases, as with Wisdom for Facebook, to better target their voters. * Provides a means for voters to keep up-to-date on candidates' activities, such as connecting to the candidates' Facebook Fan Pages. Unless you get out of Facebook and into someone’s face, you really have not acted. “
Thomas L. Friedman, 2012
Over a million people installed the Facebook application "US Politics on Facebook" in order to take part, and the application measured users' responses to specific comments made by the debating candidates.This debate showed the broader community what many young students had already experienced: Facebook as a popular and powerful new way to interact and voice opinions. An article by Michelle Sullivan of Uwire.com illustrates how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the 2008 election. In February 2008, a Facebook group called "One Million Voices Against FARC" organized an event in which hundreds of...