(M2) What benefits do you think Knight Enterprises Ltd and their customers could gain from conducting their business online?
An online presence for Knight Enterprises Ltd is a powerful marketing and communication tool, an incredible source of cost-efficiency, an environmentally friendly way to work, a sign of professionalism and pretty much a requirement today.
Benefits for the organisation
The first benefit identified that organisation have an advantage of from internet marketing is that is it cost effective – this is because using the marketing on the internet can reach a wide range of audience from one and businesses would not need to promote themselves over other marketing mediums that cost more than using the internet. Businesses based only online are able to make profits by saving money on promotions and also just being based online is another way of saving money as they do not need to pay for buildings (includes rent, bills etc). Knights Enterprises Ltd will also be able to save money which they use for other expanding business methods which can attract various customers. The organisation could benefit from an online presence because the opportunity is given to use social networking, emailing, their website, banner ads as their marketing strategy which is much cheaper and also easier than other marketing techniques that does not involve the internet. It is also cheaper to get more customer awareness for their business as their internet marketing (website, ads) can be seen all over the world and now their products will available for international customers as well as national. A website can be changed anytime, so businesses are able to update their online view anytime to stay with the latest trend etc. The business can constantly add more products to their collection and update their business. With internet marketing available the organisation is able to do this anytime making it cheaper and quicker. A forum can also be added to the website for...
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