Benefits and Drivers Paper

Topics: Customer, Customer service, Creativity Pages: 4 (1239 words) Published: March 31, 2013
Benefits and Drivers Paper
MGT/445 Organizational Negotiations
March 24, 2013

Kudler Fine Foods is a food company that specializes in selling fresh grocery products with simple ingredients used to make gourmet meals. Nearly everything a customer could want would be found within Kudler Fine Foods. Currently Kudler Fine Foods operates from three locations each offering the same service. The company is a privately held, but seeks to offer stock publicly to increase capital. The increase in revenue will allow Kudler Fine Foods to pursue avenues of innovation that can increase profit margins and spark new growth. In this paper Team A will be exploring the internal and external driving factors that influence the innovation at Kudler Fine Foods as well as an overview of how these practices benefit the company. This information is important in ensuring that Kudler Fine Foods will be able to meet their organizational objectives. Kudler Fine Foods’ will continue to make it the company’s main priority to provide customer satisfaction with the selection of fresh products. Kudler Fine Food External Drives of Innovation

External innovation is the comparison of a company’s own to a competitor’s product or service. The external drives of innovation within Kudler Fine Foods are frequent shopper program, website, and catering. Kudler Fine Foods has created a program for their customers where they sign up to receive news about the stores events, featured products, and sales (Apollo Group, Inc., 2011). With competitors they do not provide such access to information for frequent customers they receive preventing customers from knowing critical news the organization makes presenting. With the Kudler Fine Foods website formatted into a way not only local customers can view, but also customers outside of the counties to view the website. The website has also developed an e-commerce system that will provide the organization with ability to...
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