Preview

Benefits and Drivers Paper

Better Essays
Open Document
Open Document
1239 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Benefits and Drivers Paper
Benefits and Drivers Paper MGT/445 Organizational Negotiations March 24, 2013

Kudler Fine Foods is a food company that specializes in selling fresh grocery products with simple ingredients used to make gourmet meals. Nearly everything a customer could want would be found within Kudler Fine Foods. Currently Kudler Fine Foods operates from three locations each offering the same service. The company is a privately held, but seeks to offer stock publicly to increase capital. The increase in revenue will allow Kudler Fine Foods to pursue avenues of innovation that can increase profit margins and spark new growth. In this paper Team A will be exploring the internal and external driving factors that influence the innovation at Kudler Fine Foods as well as an overview of how these practices benefit the company. This information is important in ensuring that Kudler Fine Foods will be able to meet their organizational objectives. Kudler Fine Foods’ will continue to make it the company’s main priority to provide customer satisfaction with the selection of fresh products.
Kudler Fine Food External Drives of Innovation
External innovation is the comparison of a company’s own to a competitor’s product or service. The external drives of innovation within Kudler Fine Foods are frequent shopper program, website, and catering. Kudler Fine Foods has created a program for their customers where they sign up to receive news about the stores events, featured products, and sales (Apollo Group, Inc., 2011). With competitors they do not provide such access to information for frequent customers they receive preventing customers from knowing critical news the organization makes presenting. With the Kudler Fine Foods website formatted into a way not only local customers can view, but also customers outside of the counties to view the website. The website has also developed an e-commerce system that will provide the organization with ability to

You May Also Find These Documents Helpful

  • Best Essays

    Kudler fine foods is a premium food retailer whose business is primarily based on sales of bakery, meat, seafood, produce, dairy, and wine. It has ambitious plans but the tightening economy threatens its quality proposition and further expansion. A strategic focus on Kudler fine foods is to improve the level of convenience offered to customers. This strategy would enable its customers to buy more of what they want at Kudler fine foods. Facing the fierce global market competition, Kudler fine foods launches the developing innovative choices for consumers. With the concept of customers as “the foundation of growth”, Kudler fine foods helps its customers make healthy choices and increases focus on digital communication.…

    • 3043 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Kudler Fine Foods is a virtual organization demonstrated in a University of Phoenix simulation. As illustrated by Team B, authors of this paper, Kudler hired Team B as consultants whose mission is to assist them in becoming more creative and innovative. This work proposes a strategy for Kudler and illustrates analyses of how innovation, design, and creativity support Kudler's organizational goals and objectives. This paper also identifies the internal and external drivers of innovation of Kudler Fine Foods.…

    • 1108 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).…

    • 1160 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Kudler Fine Foods

    • 1989 Words
    • 8 Pages

    Kudler Fine Foods is the product of an inspiration. Tired of trying to locate gourmet foods for her own cooking, Kathy Kudler decided it was time to create her own one-stop shopping store for specialty foods and spirits that everyone in search for high-end foods would find not only convenient, but affordable as well. Kudler Fine Foods has demonstrated its ability to establish itself in the specialty food industry, however, it must be able to adapt to changes, both internal and external. A review of the company culture and leadership ship style will provide an insight to its ability to maintain success as forces of change are experienced.…

    • 1989 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods is a privately held upscale specialty food store, located in the metropolitan area of San Diego. Currently the company has three locations in La Jolla, Del Mar, and Encinitas. Kudler stores have a fine selection of bakery and pastry products, fresh produce, fresh meat, seafood, condiments, packaged food, cheese, and specialty dairy products. Each of the stores has a domestic and imported fare. The owners at Kudler are exploring ways to expand the organization and maximize profits. The three options for expansion are going public through and IPO, acquiring another organization in the same industry, and merging with another organization. This paper will list the three options and provide the strengths, weaknesses, opportunities, and threats of each approach.…

    • 1180 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Kudler Fine Food- Eco 365

    • 1093 Words
    • 5 Pages

    Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on the market team. They have to know what it takes to make this productive so that Kudler can see a profit overall. Kathy Kudler has hired me to review and make some recommendations. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit.…

    • 1093 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Mgt 521 Strategic Plan

    • 1030 Words
    • 5 Pages

    One current problem that Kudler Fine Foods has is that the strategic plan is not current, it does not fit the company’s current make up, and the owner is too involved in each store location to concentrate on the company’s long term survival. Kudler’s owner needs to reevaluate the company’s strategic plan, from 2003, and have the managers to buy-in to the plan. The new plan not only should include the managers but also all vital employees as well. With all key employees contributing to the plan it will be easier to implement and evaluate its effectiveness (Frey, 2011).…

    • 1030 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Kudler Fine Foods

    • 1603 Words
    • 7 Pages

    Kudler Fine Foods is a local upscale specialty food store in the San Diego metropolitan area. The company has locations at La Jolla, Del Mar, and Encinitas. Kathy Kudler is the founder and President of the company. The organizational behavior aspects of Kudler Fine Foods will be examined and explored specifically in regard to its apparent organizational culture, organizational structure, impact of leadership, and causal agents that could effect organizational change.…

    • 1603 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Str-581 Week 4

    • 1400 Words
    • 6 Pages

    Firms must consider many strategies when attempting to realize growth. Depending upon the stage of evolution the business is experiencing these strategies can change. Robinson and Pearce (2009) discuss in detail these stages and strategy changes in Chapter 8 of Strategic Management: Formulation, Implementation, & Control. Here, Kudler seems to be in the growth stage. The growth strategies "emphasize the strengths of brand recognition, product differentiation, and financial resources to support heavy marketing expenses and the effect on price competition (Robinson & Pearce, 2009)." Team C offers three of the strategies in this stage to create a competitive advantage for Kudler.…

    • 1400 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Kudler Fine Foods Design

    • 1014 Words
    • 5 Pages

    In this paper we will evaluate the Kudler website and make some recommend some improvements. Kudler Fine Foods website has strengths and weaknesses and we will evaluate the existing site and purposes improvements for redesigns while building on the strengths of the current sites. The following specifically addressed design are the style and artistic quality used on the website, navigation of the site, marketing strategy, performance of the whole site, e-commerce capabilities, the web community as a whole, and layout of the site.…

    • 1014 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Kathy Kudler used gourmet cooking as a way to relieve stress. But when she found shopping for the ingredients she needed entailed traveling to different locations, Kathy decided to open her own specialty food store that offered the convenience of purchasing the products needed for this type of cooking in one place and providing them at a reasonable price. In this paper we will discuss the importance of marketing research in the development of Kudler Fine Food’s marketing plan and tactics. In this paper we will also identify areas in which there is a need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics.…

    • 1278 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Bsa 310 Week 2

    • 653 Words
    • 3 Pages

    In order to start this process Kudler Fine Foods will need certain elements that must be deployed before hand; we will be discussing the legal, ethical, and security consideration for the development of this program to launch. And we will combine the separate entities into an operational system in order to track purposes of individual customers this way we are able to track the customers loyalty points for redemption for specialty foods and gift items and other products made available by our partnership companies.…

    • 653 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In this paper Team D analyzes the best option for Kudler Fine Food between going public through an IPO, acquiring another company within the same industry, or merging with another organization. Comparing the strengths, weakness, opportunities, and threats of all three options will help Team D to make a smart decision.…

    • 1586 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Kudler Fine Food is a western United States based company, which is situated in San Diego metropolitan area. It furnishes quality food products at the reasonable price and also texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share.…

    • 1689 Words
    • 7 Pages
    Best Essays