The Power of Integration: The New York Times Company (1)
To be successful in today's business environment, companies need to integrate their communications efforts. The New York Times Company was founded in 1851 by Henry Jarvis Raymond and George Jones, as a daily newspaper. The New York Times is one of the international media companies which its purpose is to "enhance society by creating, collecting and distributing high-quality news, information and entertainment." (2)
The executive team conformed by Janet Robinson, president and CEO, Len Forman, executive vice president and CFO, Catherine Mathis, vice president of corporate communication, see communication as a priority and all communication channels internally or externally must be linked through integration in order to get people to work together towards the final objective.
Prior to 1990 when the company began to integrate its communications and since the company went public in 1969 the company's communication was handled by the human resource department and no matter what channel to communicate to the executives and the employees was used, still miss its objective due to barriers to effective communication.
Janet Robinson research a few companies and is convinced about the importance of the company speaking in one voice at all levels and demands that communications must be fully integrated. Robinson said, "Many managers make a mistake by thinking that corporate communications is only an externally focused function. But when there is a clarity of message both internally and externally, and you integrate communications, you can realize unforeseen benefits Integration can drive growth opportunities and create a work environment that people want to be in, one where they can chart their road ahead." Catherine Mathis took responsibility in formalizing the process, procedures and programs that allow the group proactively to communicate... [continues]
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