Question 2 In the past, what has been Ben Lawson's competitive advantage in keeping the Orleans business? CFI can maintain its competitive advantage due to its propel location, it is near Orleans facility, and it also invest new machines to improve the processes of manufacture for Orleans; meanwhile, its employee loyalty is good because it pay its employees good. In this case, it make CFI have a competitive advantage.
Question 3 Have Orleans’s priorities changed?
From the case, it is clear to see the Orleans has changed priorities. There are trying to change base to the high quality products. Also they change products to cheaper price as a base strategy. They reduce the cost with elevators and the raw materials, also something else. Ben was concerned about some big issues, such as reducing labor costs and competing with the Mexican labor market. He also was concerned the security of his position relationship with the company.(Can Chen 9362)
4. Should Ben change his business model?
Yes, Ben should change his business model because Orleans, its customers, is changing. Orleans outsourced the whole elevator. Orleans reduced its plant size from 400,000 square feet to 150,000 square feet. Recently, Orleans is reducing its...