Ben and Jerry’s Financial Report
Ben and Jerry’s is a very unique company when it comes to creating and doing business. Ben and Jerry’s is famous for their one-of-a-kind numerous ice cream flavors containing all natural ingredients. It was all launched by two young men, Jerry Greenfield and Ben Cohen, with a dream of helping the environment and creating ice cream that would soon make them famous. Beginning around 1978, after attending classes on how to make ice cream, then later graduating from Pennsylvania State University, the two life-long friends decided to put their dreams to reality. Established in Burlington, Vermont in a shabby gas station, Ben and Jerry put $8,000 dollars into starting their ice cream company, and took a loan out of $4,000. Grand totaling to the investment of $12,000 dollars into the company of Ben and Jerry’s Ice Cream. (“Scrapbook of Ben and Jerry’s,” 2007).
The mission statement of your company should be rooted from what you truly believe in and how you want to be viewed as a professional people orientated company. So, this is exactly what Ben and Jerry did. Their business focuses on three main missions when achieving their mission goals. They are: a product mission, a social mission, and an economic mission. Each part leading them financial success. Each mission is important but the focal point is their social mission. In the social mission, Ben and Jerry’s wants it customers to be appreciated with creating and making the finest ice cream while having heart values and publicizing things that are good for you and environmentally friendly (“Social and Environmental Assessment Report,” 2011).
Ben and Jerry’s takes action by having all natural ingredients, participating in Fairtrade. In Jerry Greenfield’s words, “Fairtrade is about making sure people get their fair share of the pie. The whole concept of Fairtrade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploting...
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