Behavioral Science

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Introduction
For our behavioural Science continues assessment project we chose the following question."Write in detail on four of the following Behavioural Science terms."The four terms we chose were the following 1.Observational studies 2.Qualitative data & analysis of qualitative data 3.Psychometrics 4.Generalisability in behavioural/social science For observational studies we start off with the definition. Observational studies is defined as the following" it is a study in which a researcher simply observes behaviour in a systematic manner without influencing or interfering with the behaviour."The researcher would record the behaviour that he or she observes.(http://www.psychologyandsociety.com/observationalstudy.html)Under the heading of observational studies we talk about the different types of observational studies. We show the difference between quantitative and qualitative research. These are the two things of which observational studies are done through. We compare and contrast the two by showing the uses of both and the strategies associated with the two approaches. For Qualitative data and analysis of qualitative date we express our understanding of it through using examples of qualitative data of which it describes certain things. That is exactly a term which comes to mind when you think of the word qualitative date because that’s what it does, it describes things. We describe quantitative data also in this part of the essay to try show a better understanding of qualitative data by briefly showing little things between the two for example quantitative defines things when qualitative describes things. You shall see this more as you read on further into the essay. A definition of qualitative data is the following "Data that approximates or characterizes but does not measure the attributes, characteristics, properties, etc., of a thing or phenomenon. Qualitative data describes whereas quantitative data defines."(http://www.businessdictionary.com/definition/qualitative-data.html).We show the reasons why exactly we use qualitative data analysis and why it is so important in our world today. We also show how qualitative date is actually purveyed for example how the researcher reduces and re organizes his/her data so that it will be more digestible and easier to understand for the reader. It’s shown that researchers must be creative to keep the attention of their readers. In the psychometrics section we also start off with a definition and then expand on the definition to give the reader a better understanding of the term. It is defined as the following "Science of psychological measurement. Psychometricians design and administer psychological tests, both to generate empirical data on mental processes and to refine their understanding of measurement techniques and the statistical analysis of results."(http://www.merriam-webster.com/dictionary/psychometrics).We talk about the various tests that take place in psychometrics. These tests include reasoning and problem solving tests. We show how psychometrics is used in our world today and express how important it is in our society. We also show the disadvantages of psychometrics. For generalisation in behavioural science we start of by showing an example of exactly what it is to help the reader get a slight understanding. We then show generalisation in relation to behaviour. Stereotyping is then the next topic we take up because this is a big part of generisability in behavioural science. We define stereotyping and then move onto the formation of stereotypes. Negative stereotyping is the next subject and we show this with the example of immigrants in Ireland and how they are purveyed as bad for our country and they are all tarred with the same brush.

Observational Studies

Observational studies is the study in which a researcher simply observes behaviour in a systematic manner without influencing or interfering with the behaviour. The observation would be...
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