February 14, 2011
Behavior and Communication of Starbucks
Because I am an avid coffee drinker, I chose to do my behavior and communication paper on Starbucks. Starbucks’ main mission statement is “to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. (Starbucks Corporation, 2010) Starbucks opened its first store in 1971 in Seattle, Washington’s Pike Place Market. (Starbuck Corporation, 2010) Embracing diversity and respecting one another whether it be they way they work together or the way they buy products is the basis of their organizational culture. Starbucks want not only to provide customers with the perfect beverage but also connect with them and create an environment that is worry free. Starbucks uses a number of internal communication techniques. The company communicates through its weekly Scoop operations bulletin that goes to all retail stores, plus the monthly Siren’s Tale newsletter, which is given throughout the entire organization. Starbucks also has an online Partner Portal. For major announcements of environmental programs, Starbucks executives use the company-wide voicemail system. (Timm, 2010) A type of external communication they use is on their website they have information on Standards of Business Conduct, which provides an overview of some of the legal and ethical standards they are expected to follow every day. It is accessible to all employees and shareholders. Along with the Standard of Business Conduct, you can find information concerning who the board members are and all policy and procedures for the company. This allows the customers and employees to see what Starbucks values are. Because Starbucks’ culture characteristic is to connect with the customer, their communication towards one another is the same. In their policy they state that “all partners are entitled to work in an environment that is...