Begining or End of Unions?

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Assignment Criteria

I. INTRODUCTION (Provide the complete introductory paragraph for your paper).

II. What changes are needed for unions to maintain support from their membership, the community, and the employers?  A. Unions should invest in a social marketing approach for their on-the-ground workplace campaigns to recruit new members.

a. Recruiting members requires changing behavior not just the attitude

b. The seven doors for marketing channels.

B. Unions must re-evaluate their purposes.

a. Unions should negotiate contracts which changed the profession dramatically.

b. Build stronger collective bargaining agreements (CBAs).

III. Labor unions are experiencing a decline, which includes political influence and membership.  A. In the past few years union membership fells up to 24.1 percent.

a. The changing conditions of the 1980s and 1990s undermined the position of organized labor.

b. Strikes were infrequent in the 1980s and 1990s.

B. Automation is a continuing challenge for union members.

a. Automated machinery to perform tasks previously handled by workers

b. Women, young people, temporary and part-time workers are all less receptive to union membership

IV. Describe how generational aspects (baby boomers, Generation X, and Generation Y) are/have influenced labor unions. 

A. Discussion sentence starts here

a. Supporting idea

b. Supporting idea

B. Discussion sentence starts here

a. Supporting idea

b. Supporting idea

V. What other external dynamics are impacting labor unions?  For example, how does the global workforce impact union strategies? A. Discussion sentence starts here

a. Supporting idea

b. Supporting idea

B. Discussion sentence starts here...
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