Beer Market
Introduction
History of the product
For this economy of business group assignment, we have decided to analyse beer market data and we also choose tiger brand as main research product. The reason we decided to analyse beer market data are because of its history and market growth. Beer was the first alcoholic beverage known to civilization; however, drinker of the first beer is unknown. Historians theorize that humankind 's fondness for beer and other alcoholic beverages was a factor in our evolution away from a society of nomadic hunters and gathers into an agrarian society that would settle down to grow crops (and apparently drink). The first product humans made from grain & water before learning to make bread was beer (Bellis). Many such beers come with their own history. For instance, porter was the first one produced on an industrial scale, and the wood vats it matured in were so large UK breweries christened them by holding dinner parties for hundreds within their confines (Hieronymus). Nearly every culture developed their own version of beer using different grains. Africans used millet, maize and cassava. The Chinese used wheat. The Japanese used rice. The Egyptians used barley. However, hops the main ingredient in modern beer beverages was not used in brewing until 1000 AD. The modern era of brewing beer could not begin until the invention of commercial refrigeration, methods of automatic bottling, and pasteurization.
History of Tiger Beer
The origin of Singapore’s award-winning Tiger Beer goes back to 1931, when Asia Pacific Breweries (APB), then known as Malayan Breweries Limited, opened its first brewery. A year later, Singapore’s first locally brewed beer, Tiger was launched. The secret of Tiger Beer’s success comes from its unique recipe and taste. Only the finest natural ingredients are used; no artificial additives are added. A lot goes into making a bottle of Tiger beer. Using only the finest ingredients
History of the product
For this economy of business group assignment, we have decided to analyse beer market data and we also choose tiger brand as main research product. The reason we decided to analyse beer market data are because of its history and market growth. Beer was the first alcoholic beverage known to civilization; however, drinker of the first beer is unknown. Historians theorize that humankind 's fondness for beer and other alcoholic beverages was a factor in our evolution away from a society of nomadic hunters and gathers into an agrarian society that would settle down to grow crops (and apparently drink). The first product humans made from grain & water before learning to make bread was beer (Bellis). Many such beers come with their own history. For instance, porter was the first one produced on an industrial scale, and the wood vats it matured in were so large UK breweries christened them by holding dinner parties for hundreds within their confines (Hieronymus). Nearly every culture developed their own version of beer using different grains. Africans used millet, maize and cassava. The Chinese used wheat. The Japanese used rice. The Egyptians used barley. However, hops the main ingredient in modern beer beverages was not used in brewing until 1000 AD. The modern era of brewing beer could not begin until the invention of commercial refrigeration, methods of automatic bottling, and pasteurization.
History of Tiger Beer
The origin of Singapore’s award-winning Tiger Beer goes back to 1931, when Asia Pacific Breweries (APB), then known as Malayan Breweries Limited, opened its first brewery. A year later, Singapore’s first locally brewed beer, Tiger was launched. The secret of Tiger Beer’s success comes from its unique recipe and taste. Only the finest natural ingredients are used; no artificial additives are added. A lot goes into making a bottle of Tiger beer. Using only the finest ingredients
References: * Bellis, M. (n.d.). The History of Beer. Retrieved November 29, 2012, from http://inventors.about.com: http://inventors.about.com/od/bstartinventions/a/beer.htm * Hieronymus, S. (n.d.). Early Times. Retrieved November 29, 2012, from http://www.craftbeer.com: http://www.craftbeer.com/pages/beerology/history-of-beer/early-times * http://www.beer-brewing.com/. (n.d.). Retrieved December 3, 2012, from Apex Publisher: http://www.beer-brewing.com/beer-brewing/beer_chapters/ch19_beer_spoilage_organisms.htm * http://www.business-in-asia.com. (n.d.). Retrieved December 6, 2012, from BENEFITS FROM ASEAN Free Trade Zone (AFTA): http://www.business-in-asia.com/asia_freetrade.html * John T. Phelan, J. P. (n.d.). http://www.trifactor.com. Retrieved December 6, 2012, from Trifactor Distribution Solution: http://www.trifactor.com/Material-Handling-White-Papers/Beer-Distribution-Problems-Brewing * niceguy. (2009, 12 11). What are the barriers to entry into an oligopolistic industry? Retrieved 12 1, 2012, from yahoo.com: http://answers.yahoo.com/question/index?qid=20090121144855AAIJh85 * Pearson, C. (2011, July 7th). http://thirstyblogger.my. Retrieved December 5, 2012, from Cocktales, by The Thirsty blogger: http://thirstyblogger.my/2011/03/07/gab-vs-carlsberg-malaysia/