Beauty Parlor Industry

Topics: Manicure, Nail, Pedicure Pages: 3 (826 words) Published: May 7, 2013
Industry Analysis

Beauty parlor is specializing in services such as nail care, skin care, and make over. Beauty parlors offer a wider range of services, allowing people to come to one location to satisfy an assortment of beauty needs.

Beauty parlors may also offer training, for people who want to maintain a beauty parlor or hair beauty saloon

Beauty parlors are providing high services, satisfaction and latest beauty treatments to the customers. Beauty parlors are the easy way which provide to its customers quality products, new looks, better treatments regarding their problems and enjoyable atmosphere at an acceptable price and value relationship. The main mission of the beauty parlors is to supply services and products to the clients. Clients are the main focus of the beauty parlors. Services at a beauty parlor can include manicures and pedicures, facials, body wraps, body polishes, waxing, hair threading and makeup etc

The number of beauty clinics in Pakistan has increased at a fast pace over the last few years. The size of this sector of service industry is still growing. Due to very low amount of investment that is required to start a beauty Parlour, the number of such establishments has cropped up in houses all over the country. Similarly, large Beauty Clinics have also been opened in prime business locations in all over the country.

Proper marketing is essential to attract clients for a newly established beauty clinic. Once a reasonable clientele is achieved, the stress on marketing can be decreased as it is automatically done through recommendations from existing clients to potential clients. It at least takes a year to establish and achieve a reasonable clientele for a new beauty clinic.

The ever-growing population of marriageable aged girls and boys, and consequent constant growth in demand for the services to be offered by the proposed beauty clinic is the basic rationale for setting up such an enterprise. Although, this...
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