Beauty Clinic Business Plan

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  • Topic: Cosmetics, Hairdressing, Beauty salon
  • Pages : 6 (1395 words )
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  • Published : August 12, 2011
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Pre-Feasibility Study
Beauty Clinic
Small and Medium Enterprise Development Authority
Government of Pakistan
www.smeda.org.pk
HEAD OFFICE
6th Floor LDA Plaza Egerton Road, Lahore
Tel 111 111 456, Fax: 6304926-7 Website www.smeda.org.pk
Helpdesk@smeda.org.pk
REGIONAL OFFICE
PUNJAB

1 INTRODUCTION........................................................................................................4 1.1 Project Brief ........................................................................................................4 1.2 Opportunity Rationale..........................................................................................4 1.3 Proposed Capacity ...............................................................................................4 1.4 Total Project Cost ................................................................................................5 2 Current Industry Structure .........................................................................................5 3 Marketing .....................................................................................................................5 3.1 Guidelines for Beauty Clinic Business .................................................................6 3.2 Total Market Size and Growth .............................................................................6 4 Beauty Products Used...................................................................................................7 ...11

6 Key Success Factors....................................................................................................11 7 Threats for the business .............................................................................................12 8 Regulations .................................................................................................................12

Pre-Feasibility Study Beauty Cli
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1 INTRODUCTION
1.1 Project Brief
The proposed project entails setting up a beauty clinic. Being one of the major players in service sector, beauty clinics provide a wide range of services relating to beauty treatment for women and men. These services range from threading, facial and haircut to complex and more professional services like electrolysis, permanent make-up, diet and skin related consultations provided by qualified dieticians and dermatologists (skin specialists). The proposed beauty clinic will provide all these services under one roof. 1.2 Opportunity Rationale

Due to vast media exposure over past few years, women, as well as men, have become more conscious about their looks. In Pakistan, beauty care industry has grown over the years and is basically female oriented. However, some big names in this industry have recently opened beauty saloons for men as well. It is easy to open beauty parlours as space and skill requirement is very basic. But a beauty clinic provides more professional services with qualified staff including doctors and experienced support staff and therefore, requires more planning and arrangement. Quite a few beauty clinics have opened in Lagos, and other relatively larger cities of Nigeria, which are catering to the demand of the people, but still there is a lot of unfulfilled demand as can be judged from excessive rush at the existing beauty clinics. The business is service-oriented and carries large potential for profits due to its unique nature and uncontrolled spending of people, especially on marriages. Unfulfilled demand, constantly changing beauty requirements due to change in fashion, and good profit margins are few of the incentives for new entrants in this business, especially for those who are committed to providing quality service.

1.3 Proposed Capacity
The proposed Beauty Clinic will handle 28 customers per day. This is worked out as follows:
Facial
Beds
Hair
Dressing
Chairs
Makeup
Chairs
Number 3 4 2
Working hours per day 8 8 8
Effective hours per day 24 32 16
Hours utilized by one...
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