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TERM AND IMPORTANCE OF BEAUTY AND FASHION IN SOCIETY
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HISTORY OF BEAUTY AND FASHION
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Throughout history, people in every culture have sought to change the natural appearance of their bodies. They reshape and sculpt their bodies and adorn them with paint, cosmetics, clothing, and jewelry. These customs, however, are diverse and particular to a culture at a specific period of time. Social institutions, ideology, values, beliefs, and technology transform a physical body into a social body. Bodies, therefore, provide important clues to the mechanics of society. Mass culture and the media have served to project the body ideal and turn gentle concern about appearance into obsessions. Beauty can become very unnatural. People will go lengths to live up to the beauty ideals of their society: eating disorders, cosmetic surgery, hair implants, etc. Because of that in this paper we will see how fashion and beauty are connected in society, and their development in history.
2. TERM AND IMPORTANCE OF BEAUTY AND FASHION IN SOCIETY
Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure or satisfaction. Perceptions of beauty are evolutionarily determined, that things, aspects of people and landscapes considered beautiful are typically found in situations likely to give enhanced survival of the perceiving human's genes. The classical Greek noun for "beauty" was κάλλος, kallos, and the adjective for "beautiful" was καλός, kalos. The Koine Greek word for beautiful was ὡραῖος, hōraios, an adjective etymologically coming from the word ὥρα, hōra, meaning "hour". In Koine Greek, beauty was thus associated with "being of one's hour". Thus, a ripe fruit (of its time) was considered beautiful, whereas a young woman trying to appear older or an older woman trying to appear younger would not be considered beautiful. In Attic Greek, hōraios had many meanings, including "youthful" and "ripe old age". There is evidence that a preference for beautiful faces emerges early in child development, and that the standards of attractiveness are similar across different genders and cultures. A study published in 2008 suggests that symmetry is also important because it suggests the absence of genetic or acquired defects. Throughout history, people in every culture have sought to change the natural appearance of their bodies. They reshape and sculpt their bodies and adorn them with paint, cosmetics, clothing, and jewelry. These customs, however, are diverse and particular to a culture at a specific period of time. Social institutions, ideology, values, beliefs, and technology transform a physical body into a social body. Bodies, therefore, provide important clues to the mechanics of society Fashion in the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public. Fashion products include: Clothing, Accessories and Home Furnishings. Fashion, in its broadest sense, is a particular style that is popular for a few months or years. We speak of fashions in automobiles, furniture, or interior design, as well as in music, literature, and art. But most commonly, fashion refers to a style of clothing that is worn at a given time but is expected to change. To many people, fashion is a current trend that is popular for frivolous reasons. What a person chooses to wear can reflect their personality or likes. When people who have cultural status start to wear new or different clothes a fashion trend may start; people who like or respect them may start to wear clothes of a similar style. To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design. To sociologists, fashion represents a way of social interaction and status...
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