MBA II - RESEARCH ASSIGNMENT
__________________________________________________________________ Subject: Marketing Management
Subject Code: MS 106 Semester: MBA II
Batch: 2012 – 2014
Instructor: Dr. M. K. Agarwal
Maximum Marks: 10 Last Date of Submission: To be decided
Purpose of this Assignment
The purpose of the questions given in assignment is to expose the students to real managerial problems and practices of marketing management and improving their analytical ability.
To increase the knowledge and improve the abilities and skills of the students in a practical oriented occasion. •
To reinforce what students have already learned in the class room. •
To make the students aware of the elements of marketing mix in the context of different products and services. •
To prepare them for applying their knowledge in new situations arising in this contemporary market scenario.
Assignment should be spiral bound on A-4 size sheets in typed form with times new roman style. The font for heading should be 16, for subheading 14, and for normal text 12 with 1.5 line spacing. Unformatted or poorly formatted documents will be penalized. •
No assignment after due date will be accepted.
Number all the pages of your assignment and write your name, roll number and subject at the top of each page. (Detailed instructions/guidelines will be uploaded on portal)
Note: Attempt any one question.
With the help of BCG Matrix (Boston Consultancy Group Matrix) of classifying the business of a firm into four distinct categories namely: Stars, Question Marks, Cash Cows and Dogs; please classify different products/ companies in the same industry.
Please share the marketing strategy of any one company (including rural marketing) working under any of the following industries:
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