Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in this context, otherwise the consequences of any failure or mistake can be dramatic for companies in terms of profits or reputation. Senior executives actually have to use several conceptual models to be efficient particularly in their decision making. First of all, we will determine why conceptual models are so commonly used in strategic management. Then, we will describe and explain the BCG Growth / Share Matrix and finally, we will evaluate the different strengths and weaknesses of this conceptual model by analyzing and synthesizing the views of several authors. More abstract from Conceptual models in strategic management: The Boston Consulting Group growth / share...

[...] U.K.: Prentice Hall. G. Luffman, E. Lea, S. Sanderson and B. Kenny (1996) Strategic Management, An Analytical Introduction. U.K.: Blackwell Business. OTHER SOURCES not referred in the assignment but which helped in developing an understanding of the topic The Boston Consulting Group [online]. Available at: [Accessed 27th November 2007]. Karel O. Cool, James E. Henderson, René Abate (2005) Restructuring Strategy, New Networks and Industry Challenges. U.K.: Blackwell Publishing. Cliff Bowman, David Asch (1996) Managing Strategy. U.K.: Palgrave. ----------------------- ? [...]

[...] Why conceptual models are so commonly used in strategic management? Managers have different analytical tools at their disposition to make efficient strategic decisions. Many concepts have been created to help them in their decision making process. Let’s now see what can be the models used by managers and how they can contribute to strategic business thinking… The first example is about the famous PEST Analysis (Political,...

...The General Electric (GE) Market Attractiveness-Business Position Matrix is one of the best-known directional policy matrices, “which categorises business units into those with good prospects and those with less good prospects” (Johnson, Whittington & Scholes, 2011, p.252). The following two factors is the principal cause for the development of the GE Matrix. In the 20th century, since the blossoming of multi-activity enterprises, corporations have faced the challenge of managing its portfolio of business units effectively (McKinsey & Co, 2008). In addition, the prosperity as well as the over simplicity of the BCGMatrix incited the development of a more comprehensive model (Jobber, 2007). This essay will attempt to describe how to use this tool in marketing strategy planning and discuss its restrictions and necessities.
With the purpose of assisting the US General Electric Company in classifying strategic business units (SBU), McKinsey & Co. developed the GE Matrix, which assesses business units in terms of two criteria: the attractiveness of the industry concerned and the competitive strength of the SBU within that industry (Johnson, Whittington & Scholes, 2011). A SBU is an independent department or organizational unit, small enough to be adjustable and comprehensive enough to run control over most of the parts affecting its long-term achievement. Since strategic business units are more flexible...

...What is BCGmatrix?
The BCGmatrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some major marketing textbooks.
Understanding the MatrixBCGmatrix means of analyzing the balance of an organization’s product portfolio. According to this matrix, two basic factors define a product’s strategic stance in the market place:
1. Relative market share – for each product, the ratio of the share of the organization’s product divided by the share of the market leader;
2. Market growth rate – for each product, the market growth rate of the product category. Relative market share is important because, in the competitive battle of the market place, it is advantageous to have a larger share than rivals: this gives room for maneuver, the scale to undertake investment and the ability to command distribution.
Stars - The upper-left quadrant contains the stars: products with high relative market shares operating in high-growth markets. The growth rate will mean...

...Widely used in the practice of strategic choice has received a two-dimensional matrix , developed by the Boston Consulting Group. Therefore, this matrix is a matrix known as " Boston Consulting Group " or BCGmatrix . This matrix allows the company to classify the products in its market share relative to its main competitors and the rate of annual growth in the industry. Matrix enables us to determine which products company occupies a leading position compared to competitors , what is the dynamics of its markets , allows to make the preliminary allocation of financial resources between strategic products. The matrix is based on the well-known premise - the greater the share of goods in the market ( the larger the volume of production ) , the lower the unit costs per unit of output and higher profits as a result of the relative economies of production volumes.
The object of the work is the BCGmatrix . BCGmatrix is made on the entire portfolio , and for each product shall bear the following information:
• The volume of sales in value terms , it appears on the matrix area of a circle ;
• share of the product in the market with respect to the largest competitor, which determines the horizontal position of the circle in the matrix ;
• the growth rate of the market in which...

...In mathematics, a matrix (plural matrices) is a rectangular array of numbers, symbols, or expressions, arranged in rows and columns.[1][2] The individual items in a matrix are called its elements or entries. An example of a matrix with 2 rows and 3 columns is
Matrices of the same size can be added or subtracted element by element. But the rule for matrix multiplication is that two matrices can be multiplied only when the number of columns in the first equals the number of rows in the second. A major application of matrices is to represent linear transformations, that is, generalizations of linear functions such as f(x) = 4x. For example, the rotation of vectors in three dimensional space is a linear transformation. If R is a rotation matrix and v is a column vector (a matrix with only one column) describing the position of a point in space, the product Rv is a column vector describing the position of that point after a rotation. The product of two matrices is a matrix that represents the composition of two linear transformations. Another application of matrices is in the solution of a system of linear equations. If the matrix is square, it is possible to deduce some of its properties by computing its determinant. For example, a square matrix has an inverse if and only if its determinant is not zero. Eigenvalues and eigenvectors provide insight...

...GPSM (KRALJIC)
What is kraljics matrix and how can products be moved from one part of the matrix to the other?
Intro: it is the first comprehensive purchasing model introduced by Kraljic (1983). It was targeted at aiding purchasers in deciding what purchasing strategy to use for which product. Its main aim is to minimize supply risk and make the most of buying power. The approach includes the construction of a 2x2 four-category portfoliomatrix that classifies products on the basis of two dimensions: profit impact, and supply risk („low‟ and „high‟). The four categories include bottleneck, routine, leverage and strategic items. The category within which an item falls on the matrix determines the approach towards suppliers.
* Bottleneck items on the other hand provide a lot of problems and risks. Volume insurance, vendor control, security of inventories and backup plans are recommended here.
* Non-critical items: require efficient processing, product standardization, order volume and inventory optimization
* Leverage items: allow the buying company to exploit its full purchasing power, for instance through tendering, target pricing and product substitution.
* Strategic items: a further analysis is recommended. By plotting the buying strengths against the strengths of the supply market, three basic power positions are identified and associated with three different supplier strategies:...

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After obtaining knowledge from the Matrix, Plato's Allegory of the Cave or The Republic and the first Mediation from Descartes, I see that there are a few likenesses and contrasts. I would need to say that The Matrix and Plato's hole purposeful tale were more comparable because the individuals included in both stories, they existed in this present reality where they were being cheated about what the fact of the matter was. In the Matrix, once Neo saw this present reality and that all that he thought was true was really a hallucination, is very much alike to the shadows on the dividers of the surrender that the prisoners saw in Plato's Allegory of the hole. In both stories, both characters could encounter reality as well as the phony world and was given opportunity to see reality and were confounded. Nonetheless, the detainee in Plato's story in the wake of picking up this new information let others in servitude know of his recently discovered learning however felt that the first truth was less demanding to with the exception to. Then again Neo in The Matrix chose he needed to realize what the right truth was. Both characters were intrigued by figure out reality however they recognized reality in an unexpected way. Plato thought it was fundamental for the affixed man in the Allegory of the Cave required to escape from the hole to look for reality. Socrates portrays a gathering of individuals who have lived...

...Postmodernism in The Matrix
Postmodern writing evolved around WWII in response to Modernism that dominated the 19th c. The two writing styles share many characteristics, but the defeated modernist wallows in his realizations whereas the postmodernist offers a light or hope in conclusion. There is still a sense of foreboding for the postmodernist concerning science and technology. However, they are able to forge past their distrust, accept it as a logical progression, and begin to embrace some elements of advancement. Postmodernists have also lost faith in transcendence and spirituality, but to counter this loss they search and find hope in mystical forces or worldly treasures. Objective reality doesn’t exist for them either, but this is offset by acceptance. Postmodern thinkers are resigned to the fact that not all people will see things the same way. Postmodernists feeling of deception posed by our cultural belief system is coupled with a commitment to understanding the lie, its origin, and believing this effort will lead us closer to the truth. There is also a strong commitment and faith in eventual political change within postmodern thought. Evidence of these postmodern characteristics is overwhelming in the contemporary science fiction film trilogy The Matrix.
Uncovering an example of loss of faith in cultural belief system is evident within the first hour of the series. The lead character Neo feels that something isn’t quite...

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Plato, Descartes, and The Matrix
Anthony Albizu
Phil 201
Liberty University
Coming to the realization that your entire life is all an illusion would be frightening, painful, and hard to believe. This is the main concept of the movie, The Matrix. The main character, Neo, is told that the world he has been living in is nothing more than a simulation controlled by a computer program. After being told this information, Neo, being apprehensive at first, has to then decide what he will do; accept it and help expose it or dismiss it and go on living an illusion. One can’t help but notice the similarities between the story of The Matrix and the classic writings of ancient philosophers Rene Descartes and Plato.
Plato’s writing “The Allegory of the Cave” has undeniable similarities to the ideas of The Matrix. The prisoners of the cave in Plato’s writing live in seclusion their whole lives and are not permitted to see anything other than the shadows on the cave wall. The shadows on the wall are what the prisoners perceive as their reality. Likewise, in The Matrix the world is being controlled by a computer program and the world they perceive as real is whatever the computer gives them. Therefore, the people living in The Matrix are prisoners of their version of the “cave”. Another comparison between “Allegory of the Cave” and The Matrix is the idea of what...