Bbq Fun Case Study

Topics: Marketing research, Marketing, Good Pages: 3 (756 words) Published: March 25, 2013
Title Page
It is all about analysis figures of market trends and developments in order to determine their influence on the business. The statistical analysis will take you to valuable analysis of comparative market information. It will show us the overview of sampling methods, quantitve research methods etc. Besides this it will tell you that how to understand the market trends and how to find them.

Executive Summary
BBQ fun is leading to that products which are we use in outdoor lifestyle .It is catering to growing need for furnishing new and renovated dwelling in the Brisbane area. It produces the different verities of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor lifestyle retailing. In other section we learnt that use statistical analysis of market trends and developments to determine their potential impact on the business. Apart from that we looked that how to perform qualitative analysis of comparative market information to review organisation performance, opportunities or threats .we discussed market research techniques and sampling.

BBQ fun is well known company in Australia. It is also one of the best companies which are producing outdoor living products. This company started since 1950 in Brisbane. First of all BBQ fun’s owner started his business from a little shop and he started his business with the making of charcoal ovens. That became very lovable in the people of Brisbane. However time has passed. BBQ fun started producing more outdoor living products and they became famous in all over Australia. In upcoming time the management of BBQ fun thing to take this company in all over the world. We hope that with our hard work and good quality of products we will be on number 1 in the world.

Strengths. Excellent staff that are highly skilled and knowledgeable about outdoor lifestyles..Retail space that is bright, functional for a commercial urban district..High customer loyalty...
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