Bba Kinnaird

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Pakistan will now rock you through its tunes
5

Abstract

The world has the habit of making room for the man whose actions show that he knows where he is going.

Napoleon Hill

This literature reviews the shift of “V-Sel Music” business from a traditional offline business model to an online one. This report systematically traces the traditional offline business model, “V-Sel Music” reasons for launching a website, the newly developed online business model, its SWOT Analysis, the revenue model, its web presence, the marketing mix, the cost benefit analysis, ROI and finally the methods of cost reduction.

History of guitar music
The guitar is an ancient and noble instrument, whose history can be traced back over 4000 years. It is a musical instrument of the chordophone family. It can define a long fretted neck, flat top, probably flat back, and with strikingly incurved sides. Many theories have been advanced about the instrument's ancestry. It has often been claimed that the guitar is a development of the lute, or even of the ancient Greek kithara. It went through many changes over the period of time changing its shape from Lute to Dotar to Chartar to the 20th century Steel-string and electric guitars. There are several subcategories within the latest acoustic guitar group: * classical and flamenco guitars

* ‘’folk’’ guitar
* the arched-top guitar
* twelve string guitar
Mission Statement
“Pakistan will now rock you through its tunes”
Vision Statement
We value music as a dynamic force that enriches the lives of residents, visitors and listeners around the country. V-Sel Music will be acknowledged as a distinctive centre for music where a spirit of innovation continually renews a thriving music industry, both economically and culturally. The talent of our individual musicians of all ages and musical genres and the engagement of audiences will be the foundation of this city’s vibrant music culture.

Company Profile
V-Sel Music is a local entertainment company operating in Pakistan. We can proudly say that our company is a record label that focuses on what is important; investing in the music and talented artists that create it. We believe in creating a collaborative and innovative environment where our artist can thrive and reach their maximum potential. Our company encourages creativity, community, and an environment where artists can work on their music freely without distraction or concern. We as an entertainment company has a vested interest in helping the artists grow and advance their careers in the field of music. We pride ourselves as being a youthful and forward thinking entertainment company that embraces innovation, takes advantage of cutting-edge strategies and our network of affiliates, while still understanding the invaluable knowledge we can gain from industry veterans. Moreover, we are about maintaining our uncompromising core values of focusing on providing the resources and services needed so the artists can focus on their music well. We reinvest everything into developing new talent for the love of the music. We remain focused on our role as administrators, facilitators, and a support network for the artists of our nation. Our company take pride in being the main source of music and entertainment providers, booking and production of house music. We are an environment where great music, great minds, and great energy meet. Be one with us and we will rock you with our tunes.

Guitar music is a part of our culture
Pakistan's culture is very diverse. This stems from the fact that what is now Pakistan has in the past been invaded and occupied by many different peoples, including White Huns, Persians, Arabs, Turks, Mongols and various Eurasian groups. There are differences in culture among the different ethnic groups in matters such as dress, food, and religion, especially where indigenous pre-Islamic...
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