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PRN MRT
YU,ZITONG BE09302

Assignment: New Product Idea ----- POP-TARTS

Background
Pop-Tarts is a brand of rectangular, pre-baked toaster pastries made by the Kellogg Company. Pop-Tarts have a sugary filling sealed inside two layers of rectangular, thin pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside foil packages, and do not require refrigeration. Pop Tarts are similar to Toaster Strudels, however they are thinner and do not need to be refrigerated.

Ideas
Ingredients of the POP-TARTS
ENRICHED FLOUR (WHEAT FLOUR, NIACINAMIDE, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), SUGAR, DEXTROSE, VEGETABLE OIL (SOYBEAN, PALM, COTTONSEED AND/OR HYDROGENATED COTTONSEED OIL† WITH TBHQ AND CITRIC ACID FOR FRESHNESS), CORN SYRUP, WHEY, CRACKER MEAL, HIGH FRUCTOSE CORN SYRUP, COCOA, CONTAINS TWO PERCENT OR LESS OF CORNSTARCH, COCOA PROCESSED WITH ALKALI, SALT, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE, MONOCALCIUM PHOSPHATE), MODIFIED CORN STARCH, MONO- AND DIGLYCERIDES, SODIUM STEAROYL LACTYLATE, GELATIN, DRIED EGG WHITES, DATEM, PARTIALLY HYDROGENATED SOYBEAN OIL†, MODIFIED WHEAT STARCH, XANTHAN GUM, NATURAL VANILLA FLAVOR, CARAMEL COLOR, SOY LECITHIN, CALCIUM PHOSPHATE, COLOR ADDED, NIACINAMIDE, REDUCED IRON, VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), FOLIC ACID.

Here is the nutritional breakdown of one Pop-Tart. (not one pouch, but one tart!) |Nutrition Facts | |Calories: 200.0 | Calories from fat: 45.0 | |Fat |5.0 |g | |Cholesterol |0.0 |mg...
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