Bat Pest Analysis

Topics: British American Tobacco, Lucky Strike, American Tobacco Company Pages: 4 (704 words) Published: October 29, 2010
Introduction & Background of Company

KLSE
-British American Tobacco Malaysia (MYX: 4162) - RM13.36 (KLSE main board)

Competitor
Philip Morris International(leader)

British American Tobacco p.l.c. (LSE: BATS, JSE: BTI) is a global tobacco company headquartered in London, United Kingdom. It is the world’s second largest quoted tobacco company by global market share (after Philip Morris International), with a leading position in more than 50 countries and a presence in more than 180 countries.[2][4] Its brands include Dunhill, Kent, Lucky Strike and Pall Mall

Global History
-The company was formed in 1902, when the United Kingdom's Imperial Tobacco Company and the American Tobacco Company of the USA agreed to form a joint venture, the British-American Tobacco Company Ltd.[6] The parent companies agreed not to trade in each other's domestic territory and to assign trademarks, export businesses and overseas subsidiaries to the joint venture. James 'Buck' Duke became its chairman [7] and the British American Tobacco business began life in countries as diverse as Canada, China, Germany, South Africa, New Zealand and Australia, but not in the United Kingdom or USA.

Chairman
-Tan Sri Abu Talib bin Othman

Mission
-We aim to maintain our leadership in the industry through increasing our share of the tobacco business and satisfying consumer demands better and more profitably than our competitors.

Vision
-The British American Tobacco Group's vision is to achieve leadership of the global tobacco industry in order to create long term shareholder value.

-Year Established
British American Tobacco Malaysia came into being on 3 November 1999, following the merger of the businesses of two long established and successful cigarette companies, Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad.

Business Activity
-Manufacture, importation and sale of cigarettes.

Corporate governance
-The Board of Directors is...
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