There’s a leading thread tying together the long years or Bassetti’s activity, it’s the innovation challenge, a knowing plot of imagination and research that has woven, in time, an amazing story, made of constant evolutions and extraordinary creativity.
It all started in Milan, in 1830.
At 2 St. Stefano Square, a small textile emporium opens for business, managed by Carlo Barboncini, cousin of the Bassetti family. 10 years later, a hand waving manufacturing plant is opened in Rescaldina. It’s 1864 when Giovanni Bassetti, only 13 years old, buys the company for a little more than one hundred thousand liras. It’s a day that will change the history of the textile world. Giovanni Bassetti’s society has in fact a set destiny: to become the most modern plant in Europe for the most ancient art in the world.
From the ‘30s Bassetti starts to organize a capillary network of warehouses and stores that allow the company to expand on the entire national territory. They start talking about marketing and, in common knowledge, the Bassetti brand becomes synonym of technology and high quality. In the mid ‘50s Bassetti undertakes yet another choice in the name of innovation, putting into practice a planned advertising strategy . They concentrate on the Bassetti brand, sustained and divulged through high investments. This is how Bassetti is confirmed as a true business, with a well defined company policy aimed towards innovation: it “invents” a new house linen, ready made and packaged, ideal for women who are busy working outside the house, but not willing, for this, to give up the pleasure of being surrounded by good taste and high quality.
In the ‘60s it begins to expand to European markets, conquering them in no time thanks to its unique creativity. Bassetti is one of the first companies capable of standing on the “woman’s side”, as a famous advertising claim says, creating products that are not just good looking, but also able to simplify housework and...