Baskin Robbins

Topics: Ice cream, Ben & Jerry's, Baskin-Robbins Pages: 12 (3761 words) Published: May 11, 2011
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise,[2] with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Canada, Japan, Mexico, The Dominican Republic, Bahrain, The United Kingdom, the United Arab Emirates, Egypt, Saudi Arabia, Australia, the Philippines, Thailand, Indonesia, Malaysia, China, Bangladesh, South Korea, India, Sri Lanka, Pakistan, Panama and Taiwan. The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt's Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors.[3] Baskin-Robbins is known for its "31 flavors" slogan. The idea for having 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather) in 1953, along with the slogan "Count the Flavors. Where flavor counts." 31 was also more than the 28 flavors then famously[citation needed] offered at Howard Johnson's restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon. During a now famous[citation needed] promotion, Amy Boggioni led a group of three who finished 1 scoop each of all 31 flavors in under 31 minutes. Contents[hide] * 1 Corporate history * 2 Criticism * 3 Original 31 flavors * 4 Current flavors * 5 Global locations * 6 Former Countries in Baskin-Robbins * 7 See also * 8 References * 9 External links| [edit] Corporate history

Baskin-Robbins restaurant on Melrose Avenue in Los Angeles, California By 1948, Burt and Irv opened six stores, the first franchise covering the sale of ice cream was executed May 20, 1948, for the store at 1130 South Adams in Glendale (Store #1). Burt and Irv were brothers-in-law. In 1949, the company’s own production facility opened in Burbank. They made the decision to sell the stores to the managers, thus becoming one of the first franchised food service businesses[citation needed]. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in Glendale, California in March of 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. on November 26, 1962. The Baskin-Robbins company was also the first to introduce ice cream cakes to the public To this day Baskin Robbins often incorporate the number 31 in its promotion despite now surpassing[citation needed] that number in terms of their total selection of flavors. For example, in Malaysia this includes giving a 31% off their hand-packed ice cream every 31st in any given month in a year which invariably causes a long queue at their outlets. Baskin-Robbins was owned by the founders until purchased in 1967 (just prior to Burt Baskin's death) by the United Brands Company (United Fruit). In 1972, the company went public for the only time in its history when United Brands sold 17% in an IPO. A year later (1973), the British food company J. Lyons and Co. purchased Baskin-Robbins from United Brands and all the public stock. J. Lyons then merged with Allied Breweries, becoming Allied-Lyons in 1978. Allied-Lyons then merged with Pedro Domecq S.A. in 1994 and became Allied Domecq. Baskin-Robbins, Togo's, and Dunkin' Donuts now comprise Dunkin' Brands, Inc. Dunkin' Brands was part of Allied Domecq until its...
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