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Baskin Robbins

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Baskin Robbins
FACULTY OF COMMUNICATION AND MEDIA STUDIES
PUBLICITY & EVENT MANAGEMENT
PRO 543
INDIVIDUAL ASSIGNMENT 1

PREPARED BY:
NAJIHAH BINTI AMIRUDIN
2011132763
MC22S4B

PREPARED FOR:
MR. ABUZAR BIN ABDUL HALIM

SUBMISSION DATE:
6TH JUNE 2013

Baskin Robbins
Introduction
Baskin-Robbins is an American global ice cream parlor based in Canton, Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.
The company is known for its "31 flavors" slogan, more than the 28 flavors then famously offered at Howard Johnson 's restaurants, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence the iconic small pink spoon. The company has introduced more than 1,000 flavors since 1945.
History
Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world 's largest chain of ice cream specialty stores, with more than 6,000 locations, 2,400 of which are located in the United States. Baskin-Robbins sells ice cream in 49 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts. (Golden Scoops Sdn. Bhd)
The Baskin-Robbins ice cream parlors started as separate ventures of Burt Baskin and Irv Robbins, who owned Burton 's Ice Cream Shop (opened in 1945) and Snowbird Ice Cream (opened in 1946), respectively. Snowbird Ice Cream offered 21 flavors, a novel concept at that time. When the separate companies merged in 1953, the number of flavors was expanded to 31 flavors.

So in Malaysia, Baskin Robbins (BR) promote their products and showing their credibility in handling outlets business and franchises by


Bibliography: SWOT Analysis. (2013, June 4). Retrieved June 5, 2013, from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/SWOT_analysis BR IP Holder LLC E, S. (2009). Baskin Robbins-A Brand Analysis. Bharathidasan Institute of Management.
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