Visitors come to the historic centre of Venice on request for the special individual experience ranging from gastronomic tours to cultural tours. For one thing, Venice provides a variety of activities to satisfy different desires and needs such as fine art, galleries or the Carnival.
The essay provides a description of the type of visitors that Venice attracts in the perspective of special interest tourism and gives theoretical background of sustainable tourism management in order to analyse the factors determining it as a successful destination.
It is beyond doubt that Venice is an exotic location which allures countless trippers. Some share identical special interests. For instance, tourists who are culture enthusiasts in Venice would visit St. Mark’s square and St. Mark’s Cathedral. This certain part of tourism is coined special interest tourism (SIT) (Norman, Ngaire & Ros 2001). It is different from mass tourism, because the individuals take their special interests... [continues]
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