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Analysis of a Barnardo’s Advert: Stolen Childhood
Why do charity adverts get complaints? Shocking, inappropriate, offensive- these words are often thrown at charities about their advertising. The Barnardo’s ‘Stolen Childhood’ campaign is typical of charity adverts, which engages people to donate, take action and make changes. Surely this means for people to support this charity, and not something to be complained about? The Barnardo’s campaign has created great controversy. This has made the public disapprove and to some what find disturbing. Thomas Barnardo’s established his charity in 1870; even then did it cause accusations. Barnardo’s opened many projects such as ‘Believe in Children’ and ‘Child Poverty’ and many more series of campaigns. During 2002 Barnado’s launched the campaign ‘Stolen Childhood’ to help children up to the age of 18, who have been abused through prostitution. Complaints said audiences were left feeling disconcerted and disturbed. But making calls to stop child prostitution was a target for Barnardo’s; they wanted to create a new law allowing child prostitution to end. Barnardo’s produced posters for advertisements about the prostitution of children and altered their faces to illustrate the pain that they are going through. Noticing the complaints, has risen, Barnardo’s defended the decision to use shocking images: saying that these changes allowed them to get the message across to many people and allow Minsters to act quickly, providing enough protection for children. In this particular advert, it contains a picture of a little girl sitting on a sofa. Her face is digitally grotesquely old, but has a young body. Standing behind the sofa is part if a man and his fingers are running through her hair. The background is a subtle yellow, with curtains that are drawn. The advert includes a catchy slogan and information on how to donate or get supplementary information about the campaign. The man in this image is placed behind a sofa, with his...
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