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Banyan Tree Report 1

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Banyan Tree Report 1
Table of Contents
Executive Summary...................................................................................................................1
1. Introduction ....................................................................................................................2
2. Current Situation ............................................................................................................2
2.1.Past Performance Assessment .................................................................................2
3. Problem and Issues ……………………………………………………..…………......
4. External Environment Analysis .......................................................................................3
4.1 PEST Analysis .........................................................................................................3
4.2 Industry Analysis .....................................................................................................5
4.3. Five Porters ………………………………………………………………………6
4.3 Competitor Analysis ................................................................................................7
5. Strategic Group Analysis .........................................................................................8
4.6 Implication ..............................................................................................................8
5. Internal Environment Analysis ........................................................................................9
5.1 SWOT Analysis ........................................................................................................9
3. Value Chain Analysis ..…………………………………………………………..10
5.3 Activities of The Company ………………………………………………………12
6. Objectives ……………………………………………………………………………13
7. Strategy 1 SAVED .........................................................................................................13
8. Strategy 2 SAVED


References: 2013/03/01/banyan-tree-profit-surges-sees-new-opportunities-from-propertyventure/ (accessed November 10, 2013). Costa, Marylou. "Reaching wealthy consumers demands classic luxury marketing techniques." Marketing Week (Online), February 1, 2012 November 1, 2013). Fang, Phyllis Savage. "Banyan Tree Branches Out." Forbes. http://www.forbes.com/global/ 2011/0808/singapore-billionaires-11-ho-kwon-ping-china-banyan-tree-branchesout.html (accessed November 10, 2013). November 2, 2013). "Gaining Momentum." Banyan Tree Annual Report 2012. http://media.corporate-ir.net/ media_files/IROL/20/200797/BTH_AR_2012.pdf (accessed October 20, 2013). Hooi, Joyce. "Innovation - the way Ho Kwon Ping sees it: It 's critical even for companies in non- high-tech industries." The Business Times (Singapore), October 21, 2011 0-search.proquest.com.prospero.murdoch.edu.au/docview/899621135 (accessed October 26, 2013). ILTM Asia." International Luxury Travel Market. http://www.iltm.net/files/ the_future_of_luxury_travel_report.pdf (accessed November 2, 2013). 1468-4446.2011.01387.x/full (accessed November 1, 2013) Norman, Tony Pittsburgh Post - Gazette (Pittsburgh, Pa.), May 21, 2004, Region edition. http:// www.proquest.com/en-US/catalogs/databases/detail/proquestcentral.shtml (accessed October 29, 2013). May 15, 2012. http://0-search.proquest.com.prospero.murdoch.edu.au/docview/ 1009882202?accountid=12629 (accessed November 2, 2013). Somerville, Michael. "Number of UK consumers willing to pay more for eco-friendly products triples in 17 months." Retail Gazette (UK), August 22, 2013 www.retailgazette.co.uk/articles/14142-number-of-uk-consumers-willing-to-paymore-for-ecofriendly-products-triples-in-17-months (accessed November 2, 2013). Contemporary Hospitality Management 17, no. 4 (2005): 286-301. http://dx.doi.org/ 10.1108/09596110510597561 (accessed November 2, 2013). Wirtz, Jochen. The Banyan Tree branding the intangible. Bingley: Emerald Group Publishing Ltd., 2011.
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