Banyan Tree hotels recommendations
INTRODUCTION
Founded in 1992 by Ho Kwon Ping ( a travel enthusiast and former journalist)
The first Banyan Tree Property opened in 1994 in Phuket
The resorts were designed to blend into the natural environment
Dedicated to preserving the environment, the Banyan Tree has received over 250 awards and accolades.
Goal: is to become one of the top 2 or 3.
PROBLEM STATEMENT
Rapid Expansion
Limited labor/ infrastructure
Dilution of the brand
Over-expansion of the brand
Exclusivity becomes dampened because of potential lowering of service.
ANALYSIS
COMPETITIVE ADVANTAGE AND DISADVANTAGE
Banyan Tree has competitive advantages… It offered exclusive love-nest type of accommodation that was based on romance, intimacy, privacy and rejuvenation. The Banyan Tree offered an experience to its consumers. If focused on having individual villas and this was an option not being offered by other top-class hotel chain.
The competitive disadvantage of Banyan Tree is that it is not the lowest prices accommodation in the category, nor is it the highest of the top end accommodation. Moreover, Banyan Tree would not be a preferred destination for families that prefer accomodations with play places for children nor would it be preferred by guests that were seeking water sports.
The main competitor of Banyan Tree were the other luxury resort/hotels in the area. Banyan Tree had differentiated itself as the destination for lovers. On the other hand hotels and resorts would be preferred by the guests seeking water sports or children’s play areas.
PORTER’S 5 FORCES
Customers Byuing power
Tends to be moderate
Customers are few in number = high buying power
Few readily available substitutes = Low buying power
Supplier Bargaining Power
Tends to be high
Due to the unique locations and high quality products
Only a limited number of suppliers available to provide these products and services.
Entry Barriers
Tend to be high
Large capital requirements and government regulations
Substitutes
Due to
Founded in 1992 by Ho Kwon Ping ( a travel enthusiast and former journalist)
The first Banyan Tree Property opened in 1994 in Phuket
The resorts were designed to blend into the natural environment
Dedicated to preserving the environment, the Banyan Tree has received over 250 awards and accolades.
Goal: is to become one of the top 2 or 3.
PROBLEM STATEMENT
Rapid Expansion
Limited labor/ infrastructure
Dilution of the brand
Over-expansion of the brand
Exclusivity becomes dampened because of potential lowering of service.
ANALYSIS
COMPETITIVE ADVANTAGE AND DISADVANTAGE
Banyan Tree has competitive advantages… It offered exclusive love-nest type of accommodation that was based on romance, intimacy, privacy and rejuvenation. The Banyan Tree offered an experience to its consumers. If focused on having individual villas and this was an option not being offered by other top-class hotel chain.
The competitive disadvantage of Banyan Tree is that it is not the lowest prices accommodation in the category, nor is it the highest of the top end accommodation. Moreover, Banyan Tree would not be a preferred destination for families that prefer accomodations with play places for children nor would it be preferred by guests that were seeking water sports.
The main competitor of Banyan Tree were the other luxury resort/hotels in the area. Banyan Tree had differentiated itself as the destination for lovers. On the other hand hotels and resorts would be preferred by the guests seeking water sports or children’s play areas.
PORTER’S 5 FORCES
Customers Byuing power
Tends to be moderate
Customers are few in number = high buying power
Few readily available substitutes = Low buying power
Supplier Bargaining Power
Tends to be high
Due to the unique locations and high quality products
Only a limited number of suppliers available to provide these products and services.
Entry Barriers
Tend to be high
Large capital requirements and government regulations
Substitutes
Due to