Md.Zahir Uddin Arif
Stamford University, Bangladesh
|Name |ID# | |MD. SAJEB KHAN |04412182 | |FIRUN AZADY BITHIKA |04412181 |
DEPARTMENT OF BUSINESS ADMINITRATION
STAMFORD UNIVERSITY BANGLADESH
MARKRTING MIX & STP ANALYSIS OF BANGLALINK
Table of Content
| Serial No. Particulars |Page No. | | |Executive Summary |4 | |1 |Company Profile |5 | |1.1 |Bangladesh Telecommunication Market |5 | |1.2 |Business Portfolio |5 | |1.3 |Planning Marketing |6 | |1.4 |Slogan of Banglalink “Making difference” |6 | |2 |Marketing Mix |6 | |2.1 |Product |6 | |2.2 | Price |9 | |2.3 | Place (Distribution) |10 | |2.4 |Promotion |10 | |3 | SOWT analysis |13 | |4 | STP analysis of Banglalink |14 | |4.1 | Segmentation and Targeting |14 | |4.2 |Market Positioning of Banglalink |15 | |5 |Conclusion |18 | |6 |References |19 | Executive Summary
Identify with the grassroots desires and penetrate appropriate communication services to perk up standard of living is the pledge of ‘Banglalink’. After re-branding its operation under the trade name “Banglalink” shortly after the acquisition of OTH (Orascom Telecom Holding), it started to provide its subscribers with basic voice services, messaging services and value-added services. The Banglalink family is made up with a group of passionate individuals, uniquely qualified from diverse disciplines but working towards a common vision. Banglalink until the end of time develop and maintain a strategic fit between the organization goals and capabilities and its changing marketing opportunities. It engrosses defining a lucid company mission, setting supporting objectives, designing a sound business portfolio and coordinating functional strategies.
As an emergent company the marketing mix and STP analysis of Banglalink is made up carefully and tactfully after analyzing various catalysts of the market. Banglalink designs...