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UNIVERSITY OF MUMBAI

Project Report On

BANCASSURANCE

BACHELOR OF COMMERCE
BANKING & INSURANCE

SEMESTER V

T.Y.B.COM (BANKING & INSURANCE)

2011-2012

Submitted In part fulfillment of the requirements for the Award of the Degree of Bachelor of Commerce-Banking & Insurance

SUBMITTED BY
RUCHIRA SATAM
ROLL NO: 43

SYDENHAM COLLEGE OF COMMERCE & ECONOMICS, CHURCHGATE, MUMBAI-400020.

DECLARATION

I, RUCHIRA GAJANAN SATAM Student of B.Com – Banking and Insurance – Semester V (2011-2012) hereby declare that I have completed the project On BANCASSURANCE.Whenever the data/information have been taken from any book or other sources the same have been mentioned in the Bibliography.

The information submitted is true and original to the best of my knowledge.

Signature of the student
RUCHIRA SATAM

C E R T I F I C A T E

-------------------------------------------------
This is to certify that Ms. RUCHIRA.G.SATAM of B.Com – Banking & Insurance - semester Vth (2011-2012) has successfully completed the project on BANCASSURANCE under the guidance of MS.VANEETA RANEY.

Project guide: Date:

Principal: Internal Examiner:

HOD External Examiner:

ACKNOWLEDGEMENT

First of all I would like to extend my gratitude towards the MUMBAI UNIVERSITY for giving me an opportunity to make this project, project has broadened my horizon. I would like to thank SYDENHAM COLLEGE for providing me opportunity to do so. I would also like to thank our head of department Dr. S. S.Shete and all lecturers for their continuous support and guidance. My grateful thanks to my project guide Prof. Ms. Vaneeta Raney for her admirable support and guidance. I would also like to thank my colleagues and other concerned people for their on going support. I would be grateful to Mr.Hasan for guiding me throughout the project and furnish me with valuable information in accomplishing this project.

PREFACE

I Have great pleasure in presenting this project of BANCASSURANCE .I Have made a sincere effort to make this project informative and I am sure it would help in understanding the concept of BANCASSURANCE in a better way. I am very thankful to professor.vaneeta raney and Professor. Hassan sir for their response and suggestions which have necessitated for successful project.

MUMBAI

NEED FOR THE STUDY OF THIS PROJECT

* To study the various bancassurance strategy to capture and maintain new market. * To study the scope for bancassurance in India.
* To study the various models through which bancassurance operates. * To study the various benefits that bancassurance provides to consumers, banks and insurers. * To study the various marketing and distribution strategy in bancassurance. * To find the problems faced by the the financial institutions due to bancassurance.

INDEX

NO.| CONTENTS| PAGE NO.|
1.| Introduction to bank.| |
2.| Introduction to insurance.| |
3.| Introduction to bancassurance.| |
4.| What is bancassurance?| |
5.| Historical perspective of bancassurance.| |
6.| Scope of bancassurance.| |
7.| Bancassurance models.| |
8.| Recent trends of bancassurance in India.| |
9.| Distribution channels of bancassurance in India.| |
10.| RBI and IRDA Guidelines for insurance and banking companies.| | 11.| Issues to be kept in mind while tie-ups.| |
12.| Benefits of bancassurance.| |
13.| Bancassurance: Emerging trends and strategic challenges.| | 14.| Bancassurance tie-ups in India.| |
15.| Bancassurance in India: A Swot analysis.| |
16.| Impact of Recession on bancassurance.| |
17.| Bancassurance in India : some issues.| |
18.| Current scenario of bancassurance.| |
19.| Global scenario of...
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