Bank of America Swot Analysis

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Martin Velemir
BSAD 495
Bank of America
SWOT Analysis
9/20/11
THE BANK OF AMERICA’S STRENGTHS

* The Bank of America is one of the world’s largest bank holding corporation in the U.S. by assets, and the second largest bank company by market capitalization. * The Bank of America is the second largest non-oil company in the United States. * The Bank of America is the leading market position in the United States. * The Bank of America has a strong global presence; and possesses a great brand image, superior customer service and high customer satisfaction. * Because of various actions (mergers, joint ventures and acquisitions), the Bank of America has a strong position and presence in the domestic market. * The Bank of America provides a very strong growth in core banking. * Capital management and dividend policy.

* The Bank of America provides a diversified range of banking and non-banking financial services and products. * Innovations in products and services give it a major strength in attracting customers. * The Bank of America provides good services of convenience: online banking, mobile banking, and large retail branch availability. * The Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500.

THE BANK OF AMERICA’S WEAKNESSES

* While the Bank of America does have clients in over 150 countries, but only 90% of its national market make their revenue in sales and just 10% internationally. * The Bank of America has weak wholesale banking operations. * The Bank of America has lost the ability to compete head-to-head in an environment where it lacks a size advantage. * The Bank of America has been criticized by its customers for raising their interest rates. * The Bank of America has been experiencing deterioration asset quality, weak geographic asset allocation, and declining net interest margins....
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