Banglalink - Making a Difference

Topics: Customer service, Mobile phone, Customer relationship management Pages: 3 (725 words) Published: March 23, 2008
banglalink - making a difference

When banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments.

Within one year of operation, banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with banglalink.

Products and Services

banglalink entered the market with a promise of making mobile phone affordable for people. This promise was kept and banglalink was the first operator to introduce a flat rate for all calls (inside own network and to other operators) for the convenience and ease of customers. Thus "desh" was launched - the best prepaid package for making calls to any network.

In addition, a new prepaid package, banglalink desh "rong" has also been launched. This package offers attractive tariff plan for customers who need to talk within the banglalink network. "Rong" is a Bengali word that means "color" - the objective is to give customers a brand that they can refer to as colorful and lively. banglalink desh is already a very popular and well-liked brand - banglalink desh rong is a brand extension to enrich the brand.

Targeting the corporate and SME segments, banglalink has launched "banglalink enterprise" with state of the art services including GPRS, corporate SMS broadcast, dedicated customer relationship management, and customized packages. banglalink enterprise offers customized telecom solutions for different businesses as per their requirements and the objective of banglalink enterprise is to assist the clients at every step as their businesses grow.

banglalink also offers extensive...
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