Bangladesh Contraceptive Market Segmentation Analysis

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Bangladesh
Contraceptive Market Segmentation Analysis
Final Report

Deepika Chawla David Sarley Susan Scribner Ruth Berg Asma Balal November 2003

Bangladesh: Contraceptive Market Segmentation Analysis
Final Report

Deepika Chawla David Sarley Susan Scribner Ruth Berg Asma Balal November 2003

DELIVER DELIVER, a five-year worldwide technical assistance support contract, is funded by the Commodity Security and Logistics Division (CSL) of the Office of Population and Reproductive Health of the Bureau for Global Health (GH) Field Support and Research of the U.S. Agency for International Development (USAID). Implemented by John Snow, Inc. (JSI), (contract no. HRN-C-00-00-00010-00), and subcontractors (Manoff Group, Program for Appropriate Technology in Health [PATH], Social Sectors Development Strategies, Inc., and Synaxis, Inc.), DELIVER strengthens the supply chains of health and family planning programs in developing countries to ensure the availability of critical health products for customers. DELIVER also provides technical support to USAID’s central contraceptive procurement and management, and analysis of USAID’s central commodity management information system (NEWVERN). This document does not necessarily represent the views or opinions of USAID. It may be reproduced if credit is given to DELIVER/John Snow, Inc. Commercial Market Strategies Commercial Market Strategies (CMS) is the flagship private sector project of USAID’s Office of Population and Reproductive Health. The CMS project, in partnership with the private sector, works to improve health by increasing the use of quality family planning and other health products and services. CMS is implemented by a consortium of leading-edge organizations in the areas of reproductive health and family planning, social marketing, and research—Deloitte Touche Tohmatsu, Abt Associates, Inc., and Population Services International. This publication was made possible through support provided by the Bureau of Global Health, Office of Population and Reproductive Health, U.S. Agency for International Development (USAID), under the terms of contract no. HRN-C-00-98-00039-00. Recommended Citation Chawla, Deepika, David Sarley, Susan Scribner, Ruth Berg, and Asma Balal. 2003. Bangladesh: Contraceptive Market Segmentation Analysis—Final Report. Arlington, Va: John Snow, Inc./ DELIVER, for the U.S. Agency for International Development. Abstract Segmentation of the contraceptive market in Bangladesh already exists with the public and private sectors playing crucial roles. Using the Demographic Health Survey (DHS) data to highlight each sector’s efforts to reach contraceptive users, this report will help guide policymakers and other stakeholders in resource allocation decisions. Analysis of the users by income, region, and other characteristics has helped determine which methods are being used, by whom, and from which source. Opportunities have been identified that will help both the public and private sectors focus their attention on potential and existing clients. This report is the first step in the consultative process. The second step, a workshop in Bangladesh for donors and stakeholders, will be to develop policy to maintain market segmentation.

DELIVER
John Snow, Inc. 1616 North Fort Myer Drive, 11th Floor Arlington, VA 22209 USA Phone: 703-528-7474 Fax: 703-528-7480 Email: deliver_project@jsi.com Internet: deliver.jsi.com

Contents
Acronyms........................................................................................................................................ vii Preface ............................................................................................................................................ ix Acknowledgments ............................................................................................................................ xi Executive Summary...
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