Case Analysis
Case Summary Banc One has a problem with the alignment of two of its important strategies: (1) rapidly acquiring profitable banks and (2) sustaining high returns while mitigating interest rate risk. Banc One has been very successful in acquiring banks, and much of this is done through the sale/transfer of Banc One’s stock. This strategy relies heavily on Banc One’s ability to maintain a high stock price. The second strategy – high returns with mitigated interest rate risk - relies heavily on the use of interest rate swaps. This use of interest rate swaps has become concerning to investors - due to its complicated nature, off-balance sheet activity, and distortions in earnings metrics – which has negatively affected and continues to negatively affect Banc One’s stock price.
Because both strategies are extremely successful, Banc One should not focus on abandoning either, but rather focus on educating investors about the use of interest rate swaps and their importance in not only sustaining high returns, but also providing mitigated risk, which is a strategy investors generally seek. Rather, Banc One should follow a three-step solution. The first step is to continue educating investors through prospectus-type materials (in very simplified forms) and individually informing fund managers and analysts, who are easier to educate about these complex transactions. The second step is to provide transparency with swap transactions. Although Banc One is only required to disclose swap information in the footnotes of its financial statements, Banc One should provide very detailed and clear information about specific swap transactions, to reinforce the notion that Banc One has nothing to hide with these swap transactions. For the last step, Banc One should analyze its swap-trading procedures and identify simpler types of swap trades it could make. This