Product development management
BAMBOO baskets and related products
Development and Marketing
Bamboo is the most important non-wood forest product in India. It is known as the ‘Poor man’s timber’. During the last 15-20 years, bamboo has developed as an exceptionally valuable and superior substitute for wood.Bamboo has replaced wood in many industrial applications and thereby contributes to the savings and restoration of the world’s forests. It has a tremendous potential for economic and international development. Bamboo products industry broadly consists of bamboo furniture, bamboo flooring, bamboo pulp, bamboo housing, bamboo mat boards and misc products consisting of baskets, mats, pots etc. The bamboo misc.products category in India is expected to reach INR 600 crore by the year 2015. Despite severe degradation of resources in the past, India still has a considerable growing stock of bamboo, and comparative annual harvest figures still place India at the top of the global league. It is important to realize the considerable latent potential that bamboo has to contribute to economic growth, poverty alleviation, generating employment, rehabilitating vast tracks of degraded land generated due to past agricultural and industrial practices and policies, and revitalizing the social, economic and ecological well being of rural areas of the country. Bamboo is a major construction material in many countries, particularly in rural areas. It is also used among households in the form of bamboo roofs, walls, floors, beams, fences etc. An important one among these is Bamboo Baskets which is widely used among the rural population for utility as well as decorative purposes. It not only serves domestic purpose but is also widely used by rural vendors and wagers for their respective day to day activities. The bamboo basket activity is considered as home industry and run by the villagers and housewives in their spare time. Together with other unpaid family members, they run the businesses and provide the raw materials of bamboo based on order. They have no access to markets or the financial institutions. Such industries are considered as home industries and run by the villagers and housewives in their spare times. Together with other unpaid family members, they run the businesses and provide the raw materials of bamboo based on order. They have no access to markets or the financial institutions.
The Bamboo Basket making Process
The women cut the long thin bamboo sticks( as shown in the picture 1 below) into thinner pieces of bamboo stripes which are flexible. Using these pieces of stripes the women weave patterns and thereafter they prepare different sizes and different types of bamboo baskets. With the bamboo stripes patterns such as round and triangles, four-angles the women prepare bamboo grates, bamboo dust pans, bamboo sheets etc., other bamboo products.(picture 2 )
On Site Report
The localities visited for the survey are mentioned as under: 1) Saroor Nagar
3) Begum Bazar
1. Key Observations and Findings:
The Customer Group for Bamboo Baskets:
1) Local Vegetable and Fruit vendors:
These people carry the baskets over their head, on the shoulder or by hips filled by some vegetables and/or fruits and/or groceries to sell them across the village. 2) Labor and construction workers: The local wagers and labor use bamboo baskets to carry sand, soil or pieces of brick, gravel etc at places such as agricultural fields or construction places, firms, factories etc. 3) Domestic Households: There are bigger size baskets being widely used as a protected shelter over the chicks or calves, for protecting young lambs in the outskirts of the village, in...
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