Bambi Childcare Business Plan

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  • Topic: Balance sheet, Childcare, Expense
  • Pages : 19 (4659 words )
  • Download(s) : 268
  • Published : December 10, 2010
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BUSINESS PLAN

Sep 13, 2009

Table of Contents

1.0 EXECUTIVE SUMMARY2
1.1 Mission2
2.0 COMPANY SUMMARY2
3.0 SERVICES 3
4.0 MARKET ANALYSIS SUMMARY3
4.1 Market Segmentation4
4.2 Target Market Segment Strategy4
4.3 Competition5
5.0 STRATEGY AND IMPLEMENTATION5
5.1 Sales Strategy5
6.0 HUMAN RESOURCE PLAN6
7.0 LOCATION/FACILITY PLAN15
8.0 INVENTORY MANAGEMENT PLAN17
9.0 FINANCIAL PLAN17
9.1 Expansion Start-up Costs18
9.2 Pro Forma Income Statement20
9.3 Pro Forma Balance Sheet21
9.4 Pro Forma Cash Flow22
10.0 REFERENCES23

1.0 EXECUTIVE SUMMARY

The Calgary Bambi Childcare is a full-service child care/development facility that cares for toddlers from age three months to six years. The Bambi Childcare will be concentrating on the upper end of the market: double-income professional parents. These personally ambitious parents are typically eager in terms of their children's development and will be willing to pay to have their children attend the best facilities. Through specialized training of the staff and innovative learning systems, The Bambi Childcare is cutting edge in terms of child development. 1.1 Mission

The Bambi Childcare mission is to provide top level child care and to enhance learning and development in children. By doing so, they expect the children will grow up to be independent and responsible individuals who respect themselves and are respectful and considerate of others; who have self-confidence to face the many challenges in life; and who will use their curiosity and creativity to experience life. 2.0COMPANY SUMMARY

The Bambi Childcare was opened in 1973 to meet the daycare needs of the community for working parents. It is located in Calgary, AB, and offers child care services for kids between the ages of three months and six years. The Bambi Childcare offers services from 6 a.m. to 7 p.m. The children will be exposed to a wide range of activities including arts and crafts, socialization, large group activities, and general learning.

The company has expended to Airdrie. The facility is called Stepping Stones Children Centre. At Stepping Stones Children Centre, children learn through structured and incidental opportunities. They are also in the process of opening a new Bambi Childcare facility in the NW, Calgary. 3.0SERVICES

The Bambi Childcare offers an upper-end child care facility for toddlers age three months to six years. Their hours are a bit wider rage than normal business hours to accommodate the working parents, the target customer. The two income families have children, yet both parents work. The Bambi Childcare is an innovative solution that acts as virtual parents, expending the children's skills during the day. This is not a baby sitter facility. The children are engaged throughout the day, learning new skills and reinforcing already acquired ones. 4.0 MARKET ANALYSIS SUMMARY

The Bambi Childcare offers child care/development form age of three months to six years. The Bambi Childcare targets double income professional families who, because of work obligations, do not have the time during the day to care for their child. It targets families that are interested in something more than simple baby-sitting facilities, they would like the children to be enrolled in a program that offers development of many different skills including: socialization skills, arts and crafts, reading, numbers, etc. Parents who are professionals, who are ambitious by nature themselves, are typically eager for their children to move ahead and are willing to pay for the best development care services for their children. 5.1 Market Segmentation

The Bambi Childcare is targeting one specific customer group, the middle to upper class, two income professional families. This group of families have both parents working, not allowing them time to raise their child during the day. This group has the money for child care, and are willing to spend a little extra...
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