Date: 24 march 2012
Subject: Balmain Fabric Assignment
Index
Agency brief
1. History Pg. 3,4
2. Brand Identity Pg. 5, 6
3. Target Pg. 6
4. Budget Pg. 7
New collection
1. Previous outfits & fabrics 2012 Pg. 8
2. New collection plan Pg. 9 + A3 form
AGENCY BRIEF
1) History Balmain
Pierre Balmain himself
Pierre Balmain was born in 1914 in Paris. His father who unfortunately died when Pierre Balmain was 7 years old, owned a wholesale drapery. His mother and sisters managing the boutique. Pierre Balmain started to study architecture, but he was more interested in designing clothes. So Balmain started in 1934 to work for the fashion designer Edward Molyneux. Edward Molyneux was known for his extravagant clothes, and a bit over the top style, he was one of the greatest couturiers of that time. Balmain worked for Mr. Molyneux for 5 years. In 1939 Balmain worked for Lucien Lelong where he worked side by side with Christian Dior. Finally in 1945 Balmain was able to open his own fashion house. He designed a ‘new French style’, which was definitely influenced by a post war style. The woman who wore the clothes would represented an active, confident and elegant women. This look and woman was later known as the ‘jolie madame’. It was often compared with the ‘new look’ of Christian Dior, where the waist of the woman is small and where she wears a long bellshaped skirt. In the 60’s Balmain started to experience more with different kind of fabrics, he was clashing and melding new shapes and styles. He dressed a lot of movie stars like Bridgit Bardot, Sophia Lauren and Joshephine Baker. So his clientele where people with a lot of money. But in the 70s he broadened his clientele by making also a ready to wear collection. His designs where filled with elegance and slender lines. He developed his company by designing uniforms for the Singapore airlines and he