Marife P. Arangote
MGE 11A BSA3J
Ms. Rosalinda Lacerona
Title of the Case: Ballet Philippines
Time Context: 2002
Statement of the Objectives
This case is written to address the high turnover problem of Ballet Philippines and to possibly transform it to a financially sustainable institution. It is also to get bigger audiences to buy the tickets and gain material increase in funds.
How to solve the financial instability of Ballet Philippines and increase compensation of the artists? III.
Areas of Consideration
Virtually unknown locally
Viewed as elitist and unable to reach the common Juan dela Cruz iii.
The location of the theatre isn’t easily accessible the ordinary public. Far from most public transportation vehicles. c.
Increasing number of ballet schools
International dance companies getting Filipino talents
Steady decrease in viewership
Levitating standard of living in the Philippines
Internet reservation of seats and payment
Fast performance information transfer due to social networks
Alternate Courses of Action
Sell Students’ Subscriptions and Tickets at Campuses – Sell a new type of subscription that is designed for students and sell it and individual tickets in campuses. i.
Get students to see cultural performances early which could lead to eventually having a bigger adult audience 2.
Higher sales due to easy access of tickets for students and professors who wants to have a cultural experience 3.
Better promotion because students are active in social networks and can easily share what they think of the performances or invite others to join them ii.
Slow return because of discounts that goes with the subscription 2.
Slow process because of the need to propose the project to campuses 3.
Higher expenses because of school commissions and...
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