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Balanced Scorecard in Managing Higher Education Institutions

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Balanced Scorecard in Managing Higher Education Institutions
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0951-354X.htm

IJEM 21,1

Balanced scorecards in managing higher education institutions: an Indian perspective
Venkatesh Umashankar and Kirti Dutta
Institute for International Management and Technology, Haryana, India
Abstract
Purpose – The paper aims to look at the balanced scorecard (BSC) concept and discuss in what way it should be applied to higher education programs/institutions in the Indian context. Design/methodology/approach – The paper is based on extant literature on the balanced scorecard concept per se, as well as applications of BSC in higher education as reported by other researchers. Findings – The BSC approach offers an institution the opportunity to formulate a cascade of measures to translate the mission of knowledge creation, sharing and utilization into a comprehensive, coherent, communicable and mobilizing framework – for external stakeholders and for one another. Research limitations/implications – In the absence of any specific Indian case study, the possible impact could only be conjectured or deduced. Practical implications – A useful model is proposed that can be adapted with appropriate modifications to the management of tertiary institutions of education in India, whether it be a university, affiliate college, autonomous institution or private educational institution. Originality/value – In the absence of evidence of the application of BSC to the educational institutional domain in India, the current paper may be a starting-point for a debate and possible strategies to implement BSC methodology in this area. Keywords Balanced scorecard, Strategic management, Higher education Paper type Conceptual paper

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International Journal of Educational Management Vol. 21 No. 1, 2007 pp. 54-67 q Emerald Group Publishing Limited 0951-354X DOI 10.1108/09513540710716821

Introduction Organizational failure can usually be traced to deficient



References: Altbach, P.G. (2005), “Higher education in India”, The Hindu, Tuesday, 12 April. CABE (2005), Autonomy of Higher Education Institutions, Department of Secondary and Higher Education, Ministry of Human Resource Development, Government of India, New Delhi. Balanced scorecards 65 IJEM 21,1 66 Chang, O.H. and Chow, C.W. (1999), “The balanced scorecard: a potential tool for supporting change and continuous improvement in accounting education”, Issues in Accounting Education, Vol. 14 No. 3, pp. 395-412. Chhaparia, P. (2006), “Bahamas come head-hunting to India”, Times of India, 12 February. Chidambaram, R. (1999), “Patterns and priorities in Indian research and development”, Current Science, Vol. 77 No. 7, pp. 859-68. Cribb, G. and Hogan, C. (2003), “Balanced scorecard: linking strategic planning to measurement and communication”, 24th Annual Conference of the International Association of Technological University Libraries, available at: www.iatul.org/conference/proceedings/ vol13/papers/CRIBB_fulltext.pdf Cullen, J., Joyce, J., Hassall, T. and Broadbent, M. (2003), “Quality in higher education: from monitoring to management”, Quality Assurance in Higher Education, Vol. 11 No. 1, pp. 30-4. Dorweiler, V.P. and Yakhou, M. (2005), “Scorecard for academic administration performance on the campus”, Managerial Auditing Journal, Vol. 20 No. 2, pp. 138-44. Hayes, T. (1996), “Higher education marketing symposium wins top grades”, Marketing News, Vol. 30 No. 3, pp. 10-11. Heimerdinger, J.F. (2002), “Commentary”, Non-profit Management & Leadership, Vol. 13 No. 2, p. 205. Ivy, J. (2001), “Higher education institution image: a correspondence analysis approach”, The International Journal of Educational Management, Vol. 15 Nos 6/7, pp. 276-82. Kanis, E. (2000), “Marketing in higher education is a must today”, Business First, Vol. 16 No. 25, p. 55. Kanji, G.K., Bin, A.M., Tambi, A. and Wallace, W. (1999), “A comparative study of quality practices in higher education institutions in the US and Malaysia”, Total Quality Management, Vol. 10 No. 3, pp. 357-71. Kaplan, R.S. and Norton, D.P. (1992), “The balanced scorecard – measures that drive performance”, Harvard Business Review, January-February, pp. 71-9. Kaplan, R.S. and Norton, D.P. (1993), “Putting the balanced scorecard to work”, Harvard Business Review, September-October, pp. 134-42. Kaplan, R.S. and Norton, D.P. (1996a), “Using the balanced scorecard as a strategic management system”, Harvard Business Review, January-February, pp. 75-85. Kaplan, R.S. and Norton, D.P. (1996b), “Strategic learning and the balanced scorecard”, Strategy & Leadership, September-October, pp. 18-24. Kaplan, R.S. and Norton, D.P. (2001), “Transforming the balanced scorecard from performance measurement to strategic management: part I”, Accounting Horizons, Vol. 15 No. 1, pp. 87-104. Kaplan, R.S. and Norton, D.P. (2004), “How strategy maps frame an organization’s objectives”, Financial Executive, March/April, pp. 40-5. Karathanos, D. and Karathanos, P. (2005), “Applying the balanced scorecard to education”, Journal of Education for Business, Vol. 80 No. 4, pp. 222-30. Misra, R.P. (2002), “Globalization and Indian universities – challenges and prospects”, unpublished speech, Third Dr Amarnath Jha Memorial Lecture, Lalit Narayan Mithila University, Darbhanga, Bihar, 2 September. Narlikar, J.V. (1999), “No fizz and spark – decline in science education”, Times of India, 6 May, p. 10. Pandey, I.M. (2005), “Balanced scorecard: myth and reality”, Vikalpa, Vol. 30 No. 1, pp. 51-66. Rowley, J. (2000), “Higher education ready for knowledge management”, The International Journal of Educational Management, Vol. 14 No. 7, p. 325. Ruben, B.D. (1999), “Toward a balanced scorecard of higher education: rethinking the college and universities excellence framework”, Higher Education Forum – QCI Center for Organizational Development and Leadership, Rutgers University, Camden, NJ, available at: www.qci.rutgers.edu Ruben, B.D. (2004), “Pursuing excellence in higher education: eight fundamental challenges”, Jossey-Bass, San Francisco, CA. Smeby, J.C. (2003), “The impact of massification of university research”, Tertiary Education and Management, Vol. 9 No. 2, pp. 131-44. Stewart, A.C. and Carpenter-Hubin, J. (2000), “The balanced scorecard: beyond reports and rankings”, Planning for Higher Education, Winter 2000-2001, pp. 37-42. Venkatesh, U. (2001), “The importance of managing point-of-marketing in marketing higher education programmes: some conclusions”, Journal of Services Research, Vol. 1 No. 1, pp. 125-40. Venkatesha, M.G. (2003), “Teaching versus research in Indian universities”, Current Science, Vol. 84 No. 11, pp. 1384-5. Yavas, U. and Shemwell, D.J. (1996), “Graphical representation of university image: a correspondence analysis”, Journal for Marketing for Higher Education, Vol. 7 No. 2, pp. 75-84. Further reading Porter, L. and Tanner, S. (2002), Assessing Business Excellence, Butterworth-Heinemann Publications, Oxford. Corresponding author Venkatesh Umashankar can be contacted at: umashankarv@iimtobu.ac.in Balanced scorecards 67 To purchase reprints of this article please e-mail: reprints@emeraldinsight.com Or visit our web site for further details: www.emeraldinsight.com/reprints

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