Bakery: Marketing and Cakes

Only available on StudyMode
  • Download(s) : 309
  • Published : April 17, 2013
Open Document
Text Preview
Date: 12th October, 2012

Name:
Momina Saeed

01-111102-108

Sana Khan

01-111101-113

Mian Muhammad Sajawal

Marketing Plan

01-111101-157

Section:BBA 6-C

“ENTREPRENEURSHIP”
„BAKELICIOUS‟
MARKETING PLAN
Point of differentiation (Pod):


We will offer customized product to the customers.



We will bake cakes according to the preferences and requests of the customers.



These cakes are made up of organic ingredients which are nutritious.

Unique Selling Proposition (USP):


Our unique selling proposition is our family recipe for cakes.

Segmentation:


We will sell our product to Elite and Upper Middle class.

Objectives:


To create awareness.



To specialize in cakes which are different from any other cakes available in the market.



To establish a strong presence in the market as a unique bakery.



Spreading happiness through taste.



Completing important moments of your life.

Data Gathering:
Primary sources:


Direct Interviews from customers.



Direct Interviews from home bakers.



We will also get information through questioners filled by the customers.

Secondary sources:


Internet



Social websites

Analysis of data:


We will analyze the data from filled questionnaires and after conducting interviews.

Marketing Mix:
As Bakelicious is a service so we are using 7p’s of marketing. Product:


Cake, cupcakes, cookies and muffins.

Price:
I. Cost:


Our price will vary on the size and ingredients used for baking cake.

II. Customer:


For customer we will decide how much customer is willing to pay.



As we are targeting elite and upper middle class so our cost will be some for both.

III. Competitor:


As we are starting new business so our cost should be less than other competitors.

Place:


We will make our items at home and also do online selling. We will place stalls in funfairs in school, college and universities etc.

Promotion:
We will do promotion through:


Fliers



By creating Facebook pages

Positioning:


Bakelicious will be positioned as a home based bakery that will provide home-baked goods.



The focus will be on quality and freshness.



It will be a fun and inviting alternative to mass market companies.



We will offer highly customized products such that customers will be able to make the treats that they would bake if they had the time.

People:
 Momina,Sana and Sajawal

Process:
 People can place their orders through Facebook and through Telephone.

SWOT ANALYSIS:
Strengths:


A cake business is fun. Most people need cakes for special days or events so what better way to make someone smile.



Low startup costs. Since it does not require rent some space, then rent can be taken off the budget list.



High mark-up for cakes. Since cakes are easy to make, we can price them according to their worth. Some are worth more than others but either way, it’s going to make a nice profit.



Each cake represents a person or a relationship or a celebration by them. So, like each individual or his/her relationship with others, the cakes are unique.



The cakes are creative, and each is a piece of art. There maybe thousands of bakeries out there, but there are only a handful of bakeries that make as creative cakes like Bakelicious.

Weaknesses:


Bakeries products are perishable items hence need to be sold as soon as possible to gain maximum benefit. The customers also prefer fresh products.



Our bakery has introduced few bakery items from the possible product lines. This limited menu can be seen as a weakness.



When dealing with art, a single problem lies in every field, there are not many artists available out there to help us.

 Depending on the size of the kitchen, it needs extra storage space for supplies. This may require purchasing an extra cabinet or...
tracking img