KHANDELWAL COLLEGE OF MANAGEMENT STUDIES
MARKET SURVEY REPORT
SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE
DEGREE BACHELOR OF BUSINESS ADMINISTRATION.
I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report a reality from many people.
I would like to thank whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project. This work is the reflection of his thought, ideas, concept and above all his modest effort.
The project was undertaken to study the Indian Motorcycle Industry in reference to know the various products and basic services provided by these Motorcycle Companies. Various theoretical and practical aspects were studied in regard to this project. The project is aimed at studying the reason why the consumer purchases any particular Bike of any particular segment and what are those attributes which attracts the consumer towards them and compel them to make their decisions. Various parameters were analyzed to know the current status of the Indian Motorcycle Industry and their various products which are offered to the customers.
KNOWLEDGE ABOUT COMPANY
OBJECTIVE OF THE SURVEY
COLLECTION OF DATA
DATA ANALYSIS AND INTERPRETATION
FINDING AND SUGGESSION
COMPANY PROFILE OF BAJAJ AUTOMOBILE Ltd.
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads.
The Bajaj Group is one of the leading business houses of India. Its business interests span host of industries such as automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The Bajaj brand is well-known in over a dozen countries in Europe, South America, the US and Asia. The Bajaj Group comprises 27 companies and its flagship company Bajaj Auto is ranked as the world's fourth largest two- and three- wheeler manufacturer.
Bajaj Group was founded in 1926, at the height of India's movement for independence from the British. Jamnalal Bajaj, founder of the group, was a close associate of Mahatma Gandhi. Jamnalal Bajaj's close involvement in the freedom movement did not leave him with much time for his business. In 1942, his son Kamalnayan Bajaj took charge of the business. He consolidated the group and diversified into various manufacturing activities. Rahul Bajaj, the present Chairman and Managing Director of the group took reins of the business in 1965. Under his leadership the group has achieved new heights and ranks among the top 10 business houses in India.
BAJAJ GROUP COMPANIES
THEIR BUSINESS INTERESTS
Bajaj Auto Ltd:
Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare parts thereof. Bajaj Electricals Ltd.:
Manufacturers of electric fans, highmasts, lattice closed towers and poles, etc. and marketing of electrical goods such as general lighting service lamps, special lamps, compact fluorescent lamps, fluorescent...
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