Producing Lowest Cost Two-Wheelers:
Bajaj Auto Vs Hero Honda
Table of Content
Indian Economy and Two-wheeler Industry
Bajaj Auto Ltd.
Cost Management Analysis
1. Indian Economy and Two/Three wheeler Industry
As we write this report, there are few factors which we would like to state , just to set the context for this report, for for Indian Economy in general and then for two-wheeler industry in general
Consistent High Growth in Indian Economy
High Growth India appears to have acquired a ravenous appetite for growth that shows no signs of abating. A GDP growth of 9.4 percent in 2006-07 makes it the second successive year of 9 per cent plus growth. The country's GDP crossed the billion-dollar mark for the first time ever in April 2007, and India now finds itself in an elite club of trillion dollar nations.
High Savings Rate
There is little doubt that the changing savings and investment profile is powering India's growth engine. The savings rate shot up to 32.4 per cent of GDP during the year in review This is at par with some of the top ASEAN nations.
Manufatucting Sector Growth
Manufacturing posted a growth of over 12 percent Capacity expansion was fueled by a boom in capital goods, electronics and automobile sectors, emphasising the consumer boom.
Young Consumers' share in population
With 30-40 million persons joining the middle class each year, demographics has emerged as a source of competitive advantage. Approximately 50 per cent of India is under 25, and it will remain this way for some time What this means is that a higher percentage of people will be in the working age till the mid-twenty-first century- which is when India is projected to take over the US as the second largest economy of the world.
Urbanisation is also becoming increasingly relevant in the growth story. Cities like Pune, Chandigarh, Kolkata, Indore, Ahmedabad, Cochin, Chennai, Hyderabad, Secuderabad, Jaipur, Rajkot, and Nagpur are gaining attractiveness primarily due to their lower operating costs relative to a Tier I city.
Let's now focus on some factors exclusively for motorcycle industry
The base effect finally seems to be catching up with the two wheeler industry in India. After growing at 16 per cent in the previous year, the pace of growth slipped to 12 per cent in 2006-07. Total volumes were pegged at a little less than eight and a half million, an incremental addition of nearly 1 million.
MotorCycle Industry Growth
On the bright side, however, the motorcycle industry continues to be a dominant driver of this growth, by notching volumes of 7.09 million. The segment accounted for 83.7 per cent of two wheeler sales - up from 81.9 per cent in the previous year. To understand the pace of growth in this segment, consider these facts first, in 1999-2000 motorcycles accounted for just 48% of two wheelers sold.
Increasing percentage of people joining the earning class every year Given the emerging demographic profile in a country, where young salary earners are Increasingly making up the workforce, the growth of motorcycles has come at the cost of scooters whose sales dipped by 1 per cent at 9,82,384 units Scooters now make up 11.6 per cent of the two wheeler segment. Surprisingly, the moped category bucked this declining trend and grew at 5 per cent during the year
There are mainly three price points in motorcycle segment -
After maintaining at a scorching pace of 40 per cent in the previous year, sales of entry level bikes grew at just 5 per cent during the year in review, ending with volumes of a little over 2.7 million. The modest growth meant that the share of entry level bikes in the motorcycle segment slipped to 38.2 per cent, from 41...
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