SBU: Enterprise Services(Carriers & Corporates)
Reason:-( Major Contributor to revenue in just 4 years of coming 04-08)? SBU: Passive Infra
Reason:-(Very new approach but quick grip of market/Good Coloborations like-Indus Towers/Untaaped Market) Cash Cow
SBU: Mobile Services
Reason:-(Legacy of Bharti)
SBU: Telemedia Services
Reason:-(Significant fall in ARPU/Other Big Players existing in Market)
Data for BCG Matrix in following Manner:-
Strategic Business UnitMarket Share(SBU)Market Share(Largest Competitor)Relative Market ShareMarket GrowthQuadrant
Relative Market Share
(in BCG Terms)(%age change b/w FY 07-10)in which the SBU lies Mobile Services70.56%Reliance-CDMA/GSM-->17.94%24.79%
Enterprise Services(Carriers & Corporates)18.26%Atire Technology-->42.6%14.50%
Passive Infra1.94%GTL Infra-->28.33%NA(Newly Induced SBU)0.00(SBU Started in FY08)?
Details and Reference/Links used to draw BCG Matrix:-
•Market Share & Relative Market Share Mobile Services
Group CompanyTotal Subscribers
Reliance (CDMA + GSM)52163013
Total (All India)29,08,09,499
* CDMA figures include WLL services
Market Share For Telemedia
Market Share-for Enterprise services
Market Share-for Passive Infrastructure:-
Airtel enterprises arm looks overseas
Pradipta Mukherjee / Kolkata March 29, 2008
Bharti's Airtel Enterprise Services (AES) is planning to expand its reach globally this year, enhance its managed network services, and launch a variety of new products aimed at convergence of voice and data.
It plans to cover international destinations like Chicago, Frankfurt, Dubai, Tokyo, and Sydney, among other locations this year.
Currently, its international roadmap includes New York, London, India, Hongkong, Singapore, and Los Angeles.
The expansion of its global reach is expected to help AES customers connect with more locations globally.
Simultaneously, the expansion would help AES add more customers going forward.
Airtel Enterprise Services has invested close to Rs 623.9...