The Walt Disney Company
Student Name: Kathy Pham
Class/Course: BCOM230 – Business Communication
Date: November 29, 2010
Instructor Name: Hannah Rosette
The legendary Walt Disney says, “A man should never neglect his family for business. Disneyland is a work of love. We didn't go into Disneyland just with the idea of making money.” It’s where “Dreams come true.” (www.brainyquote.com/quotes/authors/w/walt_disney). These famous quotes have been repeated countless times to sum up Walt Disney’s true values and beliefs: creativity, innovation, and expectations toward the future.
The Walt Disney Company was founded in 1923 by Walt Elias Disney and his brother, Roy Disney, as the Disney Brothers Cartoon Studio, with the intent to provide wholesome entertainment of colorful, animated characters. “I do not like to repeat successes; I like to go on to other things,” Disney declares. (www.brainyquote.com/quotes/authors/w/walt_disney). As the company expanded, Disney moved forward with family friendly theme parks, in the hope of further reaching his goal: to bring families together. The Walt Disney Company and its affiliates have continued to stay committed to producing exceptional entertainment experiences for people of all ages in international family-oriented entertainment. His first world-renowned animations feature cartoons such as Mickey Mouse, Snow White and the Seven Dwarfs. Since then, the Walt Disney name has quickly become synonymous for quality family entertainment, utilizing eminent creative content and rich, extraordinary storytelling around the world, leaving Disney’s legacy behind.
Throughout the years, Walt Disney has become renowned for his creativity and innovation, which has brought success and fame to the company. In order to preserve and maintain the Walt Disney’s original commitment, beliefs, and values, the Walt Disney Company... [continues]
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