Bagavad

Only available on StudyMode
  • Download(s) : 87
  • Published : March 6, 2013
Open Document
Text Preview
Journal of Business-to-Business Marketing, 16:62–88, 2009
Copyright © Taylor & Francis Group, LLC
ISSN: 1051-712X print/1547-0628 online
DOI: 10.1080/10517120802484338

Journal
1547-0628
1051-712X
WBBM of Business-to-Business Marketing, Vol. 16, No. 1, January 2009: pp. 1–34 Marketing

FIFTEEN YEAR INDICES:
1993–2008

Journal of Business-to-Business Marketing
Part I:
Subject Listing
Fifteen Year Indices: 1993–2008

The Journal of Business-to-Business Marketing (JBBM), an important thematic journal within the field of marketing, serves as a vital venue for both academicians and practitioners interested in business-to-business marketing phenomena. Articles cover a broad spectrum of topics related to business marketing management. A subject-based listing classifies these articles into sixteen categories according to their key research issues. Those categories are: Advertising and Communication, Brand Management, Buyer-Seller Dyad and Relationships, Channels, Customer Relationships, Education, International Issues, Literature Reviews, Methodology, Networks and Strategic Alliances, Organizational Buying Behavior, Pricing and Value, Product Development, Segmentation, Selling and Salesforce Management, and Technology. After the subject listing, titles and abstracts of all articles appearing in the first fifteen volumes of JBBM are listed in volume/issue order. We hope that this index will provide a useful tool for academicians and practitioners who are interested in business-to-business marketing research

KEYWORDS business marketing, business-to-business marketing, industrial marketing, business education

Part I and Part II were updated by Sharon Purchase, UWA Business School, University of Western Australia, Australia.
62

Fifteen Year Indices: 1993–2008

63

TABLE OF CONTENTS
Advertising and Communication
Brand Management
Buyer–Seller Dyad and Relationships
Channels
Customer Relationships
Education
International Issues
Literature Reviews
Methodology
Networks and Strategic Alliances
Organizational Buying Behavior
Pricing and Value
Product Development
Segmentation
Selling and Salesforce Management
Technology

ADVERTISING AND COMMUNICATION
Volume 3, Number 3
Communication Intensity in Large-Scale Organizational High Technology Purchasing Decisions
Philip L. Dawes
Don Y. Lee

Volume 6, Number 1
Getting the Piper to Play a Better Tune: Understanding and Resolving Advertising and Resolving Advertiser-Agency Conflicts
Timothy M. Devinney
Grahame R. Dowling

BRAND MANAGEMENT
Volume 2, Number 4
The Brand Awareness-to-Preference Link in Business Markets: A Study of the Semiconductor Manufacturing Industry
Eunsang Yoon
Valerie Kijewski

64

Fifteen Year Indices: 1993–2008

Volume 5, Number 3
Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications
John Kim
David A. Reid
Richard E. Plank
Robert Dahlstrom

Volume 11, Number 3
Business-to-Business Antecedents to Retail Co-Branding
Robert Dahlstrom
Mary Conway Dato-on

Volume 11, Number 4
Two Insidious Attacks on Brand Equity
Keith Blois

BUYER–SELLER DYAD AND RELATIONSHIPS
Volume 1, Number 3
The Role of Perceived Product Importance in Organizational Buyer–Seller Relationships
Lynn E. Metcalf
Carl R. Frear

Volume 1, Number 4
Dyadic Business Relationships and Customer Technologies
Lars Hallen
Jan Johanson
Nazeem Seyed-Mohamed

Volume 2, Number 2
Environment, Structure and Performance in Interfirm Exchange Robert Dahlstrom
F. Robert Dwyer
Murali Chandrashekaran

Fifteen Year Indices: 1993–2008

65

The Impact of Environmental Uncertainty and Asset Specificity on the Degree of Buyer–Supplier Commitment
Donald G. Norris
Kevin M. McNeilly

Volume 2, Number 3
Using Teams to Manage Collaborative Relationships in Business Markets James A. Narus
James C. Anderson

Volume 4, Number 1
The Dynamics of Buyers’ Perceived Costs During...
tracking img