Baderman Island Resort
Running Head: Strategic Plan, Part 1
Conceptualizing A Business
Pamela Y.Campbell
June 24th, 2013
BUS/475
Instructor Janice Kurth
1
EXECUTIVE SUMMARY From Earth to Heaven is a one stop consulting service that specializes in planning special event whether it is on a small scale or upscale budget. Whether clients are seeking to host an affair that is divinely inspired, a fairy tale come true or one with a virtual reality theme setting From Earth to Heaven One Stop will make it happen. With unique comprehensive service, a professionally plan and facilitate spiritual, intimate, business, and amusing wedding events. With the repertoire of business partnerships and skilled networking supplying the needs for any banquet, reunion, reception, party, or festivity with you the client in mind. We firmly believe everything is possible with Earth to Heaven. The commitment is to be the catalyst that moves ideas from client’s imaginations to unforgettable vivid memories. From Earth to Heaven is a one-source shop for all wedding needs. Despite the current trend for couples to forego getting married, the wedding industry is vibrant. The number of weddings per year has increased since the 1990s’ even though the cost of weddings is steadily increasing more than two million Americans were married in 2009. About .07% of the population will wed in any given area within the span of a year. With an estimated household income of $74,000 for the average engaged couple, the cost of a typical, lovely wedding is financially challenging. According to “American Wedding Study” done by The Conde Nast Bridal Group which publishes: Brides”, “Modern Bride”, and “Elegant” there is an increasing of over $200,000 in weddings.
Two
The Vision for the future From Earth to Heaven brings to life your dreams in one stop. From Earth to Heaven is a wedding planning business that offers couples an opportunity to have the wedding of their dreams at an affordable price that is vital to the
Conceptualizing A Business
Pamela Y.Campbell
June 24th, 2013
BUS/475
Instructor Janice Kurth
1
EXECUTIVE SUMMARY From Earth to Heaven is a one stop consulting service that specializes in planning special event whether it is on a small scale or upscale budget. Whether clients are seeking to host an affair that is divinely inspired, a fairy tale come true or one with a virtual reality theme setting From Earth to Heaven One Stop will make it happen. With unique comprehensive service, a professionally plan and facilitate spiritual, intimate, business, and amusing wedding events. With the repertoire of business partnerships and skilled networking supplying the needs for any banquet, reunion, reception, party, or festivity with you the client in mind. We firmly believe everything is possible with Earth to Heaven. The commitment is to be the catalyst that moves ideas from client’s imaginations to unforgettable vivid memories. From Earth to Heaven is a one-source shop for all wedding needs. Despite the current trend for couples to forego getting married, the wedding industry is vibrant. The number of weddings per year has increased since the 1990s’ even though the cost of weddings is steadily increasing more than two million Americans were married in 2009. About .07% of the population will wed in any given area within the span of a year. With an estimated household income of $74,000 for the average engaged couple, the cost of a typical, lovely wedding is financially challenging. According to “American Wedding Study” done by The Conde Nast Bridal Group which publishes: Brides”, “Modern Bride”, and “Elegant” there is an increasing of over $200,000 in weddings.
Two
The Vision for the future From Earth to Heaven brings to life your dreams in one stop. From Earth to Heaven is a wedding planning business that offers couples an opportunity to have the wedding of their dreams at an affordable price that is vital to the
References: www.U.S. Census Bureau Pearce-Robinson: Strategic <management (11th ed.) McGraw-Hill Co, 2009) www.growthinkideas.Capital.Action www.American weddingstudies.com www.CNNMoney.com