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Communication International Program UI
Siti Savira Ivonne Ralie Siregar
1106023871

I. AIDS in the Workplace

Review:

P
acific Bell, a Pacific Telesis Company based in San Francisco, has taken a proactive approach to the AIDS issue. It is one of the largest employers to go public with its policy and commitment. PacBell is a communication service company with more than 57,000 employees. In 1985, PacBell’s Health Services Department worked with the Communications Workers of America, its major labor union, to begin internal programs on AIDS. These included seminars and distribution of information about the causes and prevention of AIDS and the program included both one-way and two-way communication vehicles. PacBell goes beyond the 1990 federal Americans with Disabilities Act (ADA), which states that an employer cannot refuse to hire someone with AIDS and suggests workplace policies about disabilities. An internal relations educational program provides an opportunity to learn what does and does not cause AIDS, diffuse employee fears, insure customers of product safety, and demonstrate concern for the well-being of employees and their families.

II. Motorola’s Quest for Quality

Review:

W
hether it is called Total Quality Management (TQM), Continuous Quality Improvement, Customer Satisfaction, Employee Involvement, Empowerment, or some other moniker, the fact is that efforts to improve productivity and customer satisfaction are here to stay. The basic premise is that when management pushes key decision making down to frontline workers, creates work teams, and tracks quality, employees gain in their work and customers get better products and services. This case discusses the efforts of Motorola’s corporate public relations staff to support the company’s introduction of a quality programs as well as its own internal department efforts to measure and enhance quality. Though Japanese brands were attracting increasing numbers of customers,...
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