Background on a Franchise Restaurant

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  • Topic: Dunkin' Donuts, Baskin-Robbins, Dunkin' Brands
  • Pages : 3 (869 words )
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  • Published : March 11, 2008
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Company Name: Dunkin Brands


Dunkin Brands is the home to Dunkin Donuts, being one of the largest coffee and baked goods chain in the world, and Baskin-Robbins, a leader in ice cream products. In multiple surveys Dunkin Donuts and Baskin-Robbins have consistently been chosen by consumer's as one of their favorite restaurant chains. The brands of Dunkin Brands highly involved of their customer's need and have strong market shares. Dunkin' Donuts has everything from coffee to pizza, and Baskin-Robbins has hundreds of hard-serve ice cream flavors and treats. In fact, over 98% of people in the U.S. recognize the Dunkin' Donuts and Baskin-Robbins restaurants.

Dunkin Donuts

Being one of the largest coffee chains in the world, they average over 4 million donuts and 2.7 million cups of coffee sold daily. They have roughly 7,500 different locations in more than 30 countries. The company was founded in Quincy, Massachusetts, by William Rosenberg in 1950. In time Dunkin Donuts became famous for their different donuts and baked goods. Dunkin Donuts also later became known for their fresh brewed iced and hot coffee in a variety of flavors.


Baskin-Robbins is one of the world's largest hard serve ice cream franchise. It was in 1946 in Glendale, California, when the Baskin-Robbins chain was founded. They now have more than 2,800 outlets in the U.S. and is famous for their variety of creative flavors. In fact they serve more than 3.7 million people each week. Baskin-Robbins has a healthy portion of frozen ice cream treats from ice cream cones to shakes and cakes. Baskin-Robbins also has more than 5,800 outlets in more than 4o countries.

Financial Info:

The financial standing of the company saw operating profits increase by 7% at the end of their fiscal year on August 31, 2003. As a result the net revenue increased 3.7% to $346.7 million. The company also gained a system-wide...
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