Background of Firefly: Subsidiary of the Malaysia Airline System Berhad

Topics: Kuala Lumpur, Penang, Malaysia Airlines Pages: 1 (272 words) Published: April 23, 2013
Background of Firefly
Firefly is established on April 3rd 2007 and it is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). While, it’s also the first community airline in Malaysia that operated under Fly Firefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility, brilliance, charm, and fun. Firefly offers a full service point-to-point carrier. The head office of Firefly is located at Sultan Abdul Aziz Shah Airport in Subang, Selangor. The first flight of the Firefly was from Subang Sultan Abdul Aziz Shah Airport to Penang International Airport, on the 2nd April 2007. Besides Airline of Air Asia Berhad, Firefly is another low-cost airliner. It mean that Firefly has the separate management compare with MAS even though it is wholly-owned subsidiary by MAS. Firefly is operated in two hubs that are located at Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. Penang is the second big hub after the Kuala Lumpur. Operating out of our hubs in Penang and Subang, Firefly provides new and exclusive routes to various points within the Peninsular Malaysia, Southern Thailand and Sumatera of Indonesia, aligning itself with the Indonesia-Malaysia-Thailand Growth Triangle (IMTGT) agenda. Become the Malaysia’s first community airline, Firefly most emphasis on the safety and comfort it its flying experience. However, Firefly try their best to provide the best service to their customers such as getting their customers to the destination in the shorter time, cost effective and make flying Firefly as a fun.
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