Backgroud Giant

Topics: Giant Hypermarket, Kuala Lumpur, Hypermarket Pages: 1 (251 words) Published: October 20, 2010
BACKGROUND OF GIANT SUPERMARKET
The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of food products at the lowest possible prices. As its reputation grew, so did its business. Dairy Farm, which acquired Giant in 1999, recognized that the key to Giant's success had been its ability to continuously offer value for money products. It retained this core principle even as it began transforming Giant into a national and international brand. After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia’s retail sector. In 1999, the first Giant Hypermarket store opened in Shah Alam, Selangor. By 2006, the company had grown to operate a total of 86 hypermarkets/supermarkets in Malaysia with outlet size ranging from the 350,000 sq ft (33,000 m2) hypermarket in Shah Alam to the 11,000 sq ft (1,000 m2) supermarket in Bangsar, Kuala Lumpur. The chain also includes 6 stores in Singapore and 17 hypermarkets in Indonesia. Giant hypermarkets offer a wide range of local merchandise, such as fresh local fruits, vegetables, and seafood within a wet market environment.
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