His major point dealing with this comes in the quote found on page 249: "Given the eagerness with which newspapers protect major advertisers, it is understandable that by now advertisers expect that when the interests of readers are in competition with the interests of advertisers, the newspapers will protect the advertisers". Immediately preceding this quote was a paragraph describing an incident in which price checks and comparative shopping had been a feature once offered in newspapers in America. During a time a massive inflation in the 1970's, this feature all but disappeared when it was "one of the most compelling needs for readers". The reason for the disappearance is described by Bagdikian as the reality that advertisers feed the mouth of media conglomerates, and the newspaper industry is not wishing to starve anytime soon. Newspapers cut this feature because grocery store advertisers did not like it, and the fact that the American people felt quite the opposite came secondary to their opposition.
In the first few pages of chapter 12, Bagdikian sets up the stage with some of the first incidents where advertisers weaseled their foot in the door of newspaper... [continues]
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